Digital Marketing Account Manager (3+ years PPC & SEO agency experience)

1UP Digital Marketing - Vancouver, BC (30+ days ago)

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About This Job:

1UP Digital Marketing is a boutique agency that punches well above our weight class. We pride ourselves on getting results with our marketing strategies, nimble ability to execute, and our compassionate client communication. We work with an amazing group of well-known travel, health, technology and consumer brands driving better performance from their marketing spend. Our main services include driving more value from PPC, beating the competition in Search Engine Optimization, driving more sales/leads through Conversion Rate Optimization.

We care about leaving a positive impact, and our clients’ success. Ultimately we try to find the perfect balance between being fun, professional & ZEALOUS!

Job Description:

We are looking for a full-time Digital Marketing Manager. The ideal candidate will have a mastery of the English language, be able to communicate complicated ideas to co-workers and clients effectively, have extensive hands-on experience in search engine marketing, with a desire to be challenged and to grow. Also, you have to be fun to work with.

You will use your critical thinking and creativity to create new campaigns, conduct bid management, and optimization, prepare reports in support of the client’s goals. Confidence, clarity, and an ability to get stuff done are the keys to success.

We offer great benefits, a competitive salary, plus incentives for new projects and a generous vacation package. While we do appreciate working together in the Gastown office, there are opportunities to work remotely for the right candidate. We keep things fresh with idea sharing, quirky company outings, and coffee club excursions amongst other things.

What you will be doing:

SEO – You will be responsible for identifying, planning, and executing a strategy to deliver qualified organic traffic to client websites. This will include:

  • Keyword Research & Competitive Analysis
  • Audit sites to come up with SEO recommendations (technical, content, internal and external audit)
  • Identify content gaps and strategically plan new content development
  • Apply new SEO strategies to continue organic growth
  • Tearing apart the competition by 1UPping them.

SEM/PPC – You will be aligning clients with the correct channels to deliver highly qualified traffic at a competitive cost per click. This will include:

  • Keyword Research, Competitive Analysis, and Budget management
  • Develop keyword lists and ad copy for search campaigns
  • Create new paid search campaigns (Search, Display, Videos, App) utilizing internal Web-based systems
  • Proactively identify and implement potential campaign improvements and optimizations
  • Assess landing pages used in search engine marketing campaigns
  • Create campaign reports

Other duties as needed include:

  • Proactively grow trust and maintain client relationships
  • Create and send monthly reports to clients the provide insights and value, not just metrics
  • Find trends and patterns from their analytics data and translate those trends into recommendations
  • Being able to translate business goals into deliverables
  • Helping us make 1UP the best place to work

Requirements & Qualifications:

What you need to be successful:

  • 3+ years of agency experience or experience working with multiple clients/advertisers
  • Extensive experience in PPC and SEO campaign optimization
  • Can pull knowledge bombs from Google Analytics
  • Impeccable written and spoken English
  • Demonstrate strong attention to detail
  • Able to communicate effectively and present well to clients
  • Data analysis and problem-solving mindset
  • Strong working knowledge of Google Docs
  • Must have the ability to multitask and work within firm deadlines
  • Post-secondary education specializing in business/marketing/computer science
  • Knows how to balance personal and a demanding professional life
  • Please mention the ‘1UpSki‘ in your application, so we know that you have read up to this point. We will delete all applications that don't mention it.

Job Types: Full-time, Permanent

Salary: $50,000.00 to $70,000.00 /year

Benefits:

  • Casual Dress
  • Company Events
  • Dental Care
  • Disability Insurance
  • Extended Health Care
  • Flexible Schedule
  • Life Insurance
  • Paid Time Off
  • Tuition Reimbursement
  • Vision Care
  • Work From Home

Experience:

  • Google Ads Campaign Creation: 3 years (Required)
  • Technical SEO: 3 years (Required)

Education:

  • Bachelor's Degree (Preferred)

Language:

  • English Mastery (Required)

Work remotely:

  • Yes