Product Marketing Manager

Voices.com - London, ON (30+ days ago)

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Founded in 2005, Voices.com is the largest global online marketplace for audio and voice over products and services comprised of half a million business clients and voice actors. Its flagship website, www.voices.com, records approximately two million unique visitors annually and has enabled over 250,000 transactions to date.

Reporting to the Vice-President, Marketing, this role will develop and execute the go-to-market strategy for product launches and feature roll outs. The Product Marketing Manager will also be responsible for the positioning and messaging of products including, product descriptions, feature descriptions, pricing strategy, and customer communications, surrounding product and feature launches as well as enabling the sales team to communicate the value proposition of the product to customers, ultimately driving adoption.

Responsibilities
Own the brand’s look, feel and consistent implementation
Own a portfolio of digital products including product names, logos, descriptions and pricing
Own the marketing of portfolio of platform editions including; Guest, Premium, Platinum and Talent Agency on the talent side and Basic, Plus and Enterprise Edition on the client side
Steward a portfolio of technology brands including VoiceMatch, SurePay, VoiceMarketplace, VoiceRank, Top 100 and Verified by Voices
Writing product positioning statements and outbound messaging for products and features
Write communication plan for feature launches and product launches
Development and execution of the go-to-market strategy for feature and product launches
Scheduling and running of pre-launch meetings and the minute-by-minute launch day plan
Identification of decision making unit (DMU) and the creation of buyer personas
Development of product stories (use cases) written as a storyboard and delivered in demos
Scripting of product videos and scripting of product webinars
Presenting on webinars or in videos as the product expert
Planning, scheduling and ensuring smooth execution of product webinars
Write product release notes and quarterly “seasonal” product email newsletter and blog post
Development and communication of sales enablement tools, collateral and demonstrations
Develop and manage an Ambassador program of advocates knowledgeable of the product
Solicit customer reviews and customer case studies
Manage product review website listings by adding product photos, descriptions and links
Ownership of competitive intelligence and annual benchmarking
Required Skills
3-5 years experience in a product marketing or brand management role
Phenomenal collaboration skills - the ability to influence without direct authority, and to quickly build and continually develop internal relationships both within the marketing department and with other departments in the company
Excellent communication skills, including the ability to write effectively for multiple audiences, to deliver compelling presentations, and interact confidently with internal and external stakeholders
Strong data analytics skills
Proficiency in Google Analytics or other web analytics tools
Knowledge and background in Salesforce is a strong asset, but not a requirement
Equal Employment Opportunities

Voices.com values diversity. We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Accommodation

Voices.com is committed to providing accommodation for applicants with disabilities; please let us know if you require an accommodation during the recruitment process.

Apply Online

Interested candidates are encouraged to send their cover letter and résumé by completing the online application. By doing so, your resume is guaranteed to be reviewed. Please include a link to your portfolio with your resume and cover letter when applying.

Voices.com thanks all candidates in advance.