Marketing & Sales Manager

MaxPeople - Richmond Hill, ON (4 months ago)

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MaxPeople is a team of HR professionals dedicated to helping people in business be focused, happier and productive through our delivery of premium on-site HR services and Employment Law support.

We are looking for a Marketing & Sales Manager to manage and lead MaxPeople’s marketing initiatives and support our sales needs.

The Role:
The Marketing & Sales Manager is responsible for leading and delivering all marketing efforts as well as generating sales for MaxPeople. On the marketing side, this will include growing brand recognition as well as the planning, execution, monitoring, and assessment of all marketing tactics to increase lead generation and conversions. In terms of sales, this role will be expected to meet sales quotas through the successful implementation of sales strategies and tactics.

This role will require both strategic thinking and a love of being a part of all aspects of execution of B2B marketing & sales. A strong understanding of data and the ability to use insights to ensure ROI are also key to succeeding in this role. The Marketing & Sales Manager will be responsible for the workload and development of the Marketing Specialist and Marketing Intern.

Marketing Duties

Lead, plan and help execute all B2B marketing, including: SEO/SEM, email, social media, display, print and events
Identify trends and insights, and optimize spend and performance based on those insights
Measure and report performance of all marketing efforts, and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies
Oversee the creation and optimization of content in all forms to engage potential clients and generate new leads
Manage partnerships/sponsorships to best leverage benefits and opportunities
Champion brand consistency across all channels
Continually improve the usability, design, content and conversion for all digital channels
Manage marketing team including coaching and development of direct reports
Sales Duties

Identify appropriate prospects, set appointments, make effective qualifying sales calls, and manage sales cycle to close new business across all service offerings
Possess in-depth product knowledge and be able to sell benefits and handle objections
Prepare professional, complete, concise and accurate reports, proposals and other documentation as required for executive-level presentations
Attend and participate in client pitch meetings, conferences and networking events as required
Help achieve sales goals by assessing current client needs, performing market research and monitoring competitors regularly
Coordinate with CEO & Business Development Director to ensure company quotas and standards are being met

Qualifications and Skills:
Bachelor degree in marketing or a related field
8+ years experience in B2B specific marketing & sales
Highly creative with experience in identifying B2B target audiences and devising cross-platform campaigns that engage, inform and motivate
Up-to-date with the latest trends and best practices in digital marketing and lead generation
Direct B2B sales experience
Experience leading and coaching marketing team members
Demonstrable experience leading and executing SEO/SEM, email, social media and display advertising campaigns
Experience managing and utilizing CRM systems
Expert knowledge of digital analytics tools (e.g., Google Analytics, Facebook Insights etc)
Strong research and data analysis skills
A passion for marketing, sales and an entrepreneurial mindset
Attention to detail and an eye for design and presentation
Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
Able to deal with multiple priorities in a fast-paced environment
Exceptionally strong organizational and time management skills
Lives our values of Initiative, Passion, Teamwork, Respect and Excellence
Working at MaxPeople

We maintain a fun and outgoing, yet professional environment that truly values our employees. As a member of the team, you will take part in our rewards and recognition program, discretionary performance-based bonus program, and team-building and community volunteering events. We‘ve cultivated a continuous learning environment by offering training, and professional certification reimbursement programs for our team.

Early Friday afternoons are given before every long weekend. When you are in the office, we maintain a stocked kitchen with unlimited snacks and beverage - our team can't work on an empty stomach! You will be joining a small, close-knit team in a fun, productive work environment.

We’re a real family – come join the MaxPeople team!