Beacon Roofing Supply - Surrey, BC (30+ days ago)

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Beacon Roofing Supply, Inc. is the largest publicly traded distributor of residential and non-residential roofing and complementary building products in North America with more than 8,500 employees and 589 branches. In Canada, we currently operate 20 branches located in 6 different provinces. We are recognized throughout the building supply industry for having industry leading talent, superior service and top quality building products.

Beacon’s mission is to be the leading North American supplier to commercial and residential roofing and exterior building contractors through a family of long-established regional suppliers and to add value to our contractor customers' businesses, to our employees' careers, to our investors' assets, and to our suppliers' products. Our mission is underpinned by our Employer of Choice strategy which has positioned us to attract, develop, engage and retain the best talent in the marketplace.

We provide our customers with a comprehensive array of value-added services which distinguish us from our competition. We have earned a reputation for excellent employees, professionalism and high-quality service. We believe that quality service does not end with the delivery of materials – it ends with the successful completion of the project. As a result, “partnerships” are formed between Beacon branches and our customers that go beyond the industry norm.

Beacon has grown by expanding organically within existing regions and by making strategic acquisitions. Our business is well-balanced between new and re-roof applications in both residential and commercial markets. A highly scalable platform, a proven business model, results-oriented management and a strong people-focused corporate culture give us a solid foundation for continued growth.

Beacon Roofing Supply is publicly traded on the NASDAQ stock market under the symbol BECN. In June of 2006 Beacon Roofing Supply was named to the NASDAQ Global Select Market.

We are currently looking for a Sales Director candidate who will be responsible for the sales team in our Western Canadian branches. The primary office will be located in Calgary or Vancouver with required regular travel to other branches in Western Canada and corporate offices in Canada & the US. (Travel 40-50%).

SALES DIRECTOR – Western District

Lead the sales organization in their respective District by coordinating efforts with Executive Vice President, District Managers, Branch Managers and Sales Representatives so the company achieves its sales and profitability goals.

Essential duties and responsibilities include the following. Other duties may be assigned.


Direct responsibility to meeting sales budgets and managing outside sales teams.
Work in the field with Sales Reps to develop sales skills and product knowledge (At least 60% of the week)
Debrief with Outside Sales Reps and Branch Leaders on a weekly basis to help drive proper communication and strategies within the branch.

Utilize Salesforce, Cognos and LogicTrack to:
Create strategies to increase sales growth and profitability through the development of new accounts and the growth of existing customers.
Review monthly, quarterly and annual sales numbers with the sales reps to ensure that budget is exceeded.
Review weekly activity of the sales team to ensure proper field time.
Make sure we are touching all of our customers and prospects on an ongoing and consistent basis.
Utilize LogicTrack to help grow sales in the region and create awareness of large jobs in the territory.
Embrace new Ecommerce tools and opportunities to create new sales opportunities and build upon existing.
Create strategies to increase sales growth and profitability through the development of new accounts and the growth of existing customers.
Assist the Branch Leaders with the building of outside sales rep budgets, defining sales territories and appropriate customer assignments.
Work with sales reps to establish and develop target key customers.
Assist with the development and selling of National Accounts within their respective regions.
Accumulate “field intelligence” on competitive activity and market pricing.
Lead and execute effective sales blitzes as needed in their region.
Lead the rollout of sales programs, technology and product launches.
If appropriate, develop 2-step opportunities in the region.
When and if needed, coordinate resources in the event of a storm to maximize sales.


Assist in the development of regional and local marketing programs and yearly calendars.
Work with the Marketing Team and Branch Leaders to create and execute key marketing events and promotions
Work with vendors to obtain co-op funding for ad-hoc promotions throughout the year to accelerate growth in targeted markets.
Manage the website leads received to maximize conversion to new accounts and orders.
Providing information to the marketing team for website updates regarding price increases and promos.
Organize regional and branch membership and outreach efforts with home building, facility managers, and property owner’s organizations.

Constantly recruit for potential sales talent. Have a virtual bench of talent at the ready that can be brought on as a solution for the branch to improve the talent of the sales team.
Involvement in the Distribution Leadership Program where needed.
Lead and manage onboarding process for new Outside Sales Reps employees.
Identify strengths and weaknesses of the Outside Sales Reps and work with the Branch Leadership to generate a plan to improve performance.

Train all branch staff in all aspects of product knowledge & sales skills.
Continuously coach regional team on sales techniques and sales tools
Educate and hold accountable the sales and branch organization on the use of Salesforce.
Lead System Selling and PAVS courses throughout the year.

Three to five years’ related experience
A previous experience in the construction/building materials/supply chain industry preferred
Preferably a Bachelor’s degree (B.A.) from four-year college or university
A valid driver’s license with clean driving records.

Qualifications –To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Leadership Skills
Ability to identify and assess talent.
Excellent judgment, conflict resolution and problem solving skills.
Ability to mentor, coach and develop others.
Motivational leadership skills should include the ability to energize others to excel and gain commitment to the vision and strategies of the company.
Maintains a positive and enthusiastic environment even in adverse situations.
Looks and acts like an executive.
Ability to manage and lead people through change.
Communication and Language Skills
Must be able to read, speak and write the English language to communicate with vendors, customers and other branch employees
Must have excellent verbal and nonverbal communication skills
Ability to read, analyze, and interpret general business periodicals, professional’s journals, technical procedures, or government regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Must be able to use data in order to make business decisions.
Computer skills : Must be proficient with Microsoft office, Outlook and web conferencing