Business Development Representative

Nulogy - Toronto, ON (30+ days ago)

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Nulogy helps CPG brands and their co-pack suppliers deliver customized, traceable, and safer products to consumers with greater speed, value, and less waste.


The Business Development Representative is responsible for driving increased sales pipeline through lead generation campaign follow-up activities, and outbound calling and research. The BDR will also assist with the qualification of leads and providing sales support assistance to the account executives.


  • Conducting cold calls and follow-up calls, alongside social and email, to qualify leads
  • Identify and research target accounts and decision makers
  • Drive attendance to events and webcasts and follow up with those who attend/register
  • Inbound lead qualification (web, campaign, events, conferences, etc.)
  • Ensure activities are accurately recorded and tracked and accurate in Salesforce
  • Work collaboratively with Marketing Campaign Manager on implementation of a scalable lead generation engine to support field sales team

  • Experience with Salesforce, Pardot, LinkedIn Sales Navigator, Slack, GSuite an asset

  • Experience with Salesforce, Pardot, LinkedIn Sales Navigator, Slack, GSuite an asset
  • Minimum 3 years experience, preferably in enterprise SaaS solution sales
  • Outbound business-to-business phone marketing or sales experience
  • Interest or experience in the following industries: tech (SaaS), software, CPG, supply chain, logistics
  • Experience working in a sales support capacity to drive greater prospect engagement
  • Proven track record of results
  • Strong sales acumen, with experience in an inbound or outbound cold calling environment
  • Excellent analytical, problem-solving and decision-making skills
  • Excellent verbal and written communication skills
  • Excellent time management skills (planning & organizing)
  • A team player with strong collaboration skills
  • Ability to deal with ambiguity, work collaboratively and deliver results
  • Willing to learn a new industry and product category

  • You are comfortable cold calling prospects
  • You have a growth mindset
  • You have a genuine passion for technology and how it helps customers in achieving their goals
  • You are a self-starter and highly self-motivated
  • You have a strong desire to learn and develop professionally
  • You are a creative thinker
Nulogy embraces diversity, and we recognize the need for teams that represent a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. We encourage everyone to apply.