Marketing Manager, Bullfrog Power

Spark Power Corp - Toronto, ON (29 days ago)

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As Marketing Manager, Eastern Region, you will play a key role on Bullfrog's commercial marketing team. With a focus on maintaining and growing our commercial customer base, you'll work on developing and implementing marketing campaigns, employee engagement initiatives, and managing key commercial customer relationships.

Responsibilities:
Develop marketing strategies and implementation plans to acquire new commercial customers, retain existing commercial customers, and launch new products
Work with our graphics and content specialists to develop scalable marketing programs for small and medium-sized businesses
Work on marketing plans and customer-focused campaigns–this may include digital marketing, event planning and execution, collateral development, etc. and will sometimes mean leading a campaign, and other times contributing to campaigns led by other team members
Ensure metrics are built into all programs, report on results and make recommendations for future campaigns
Conduct market and customer research; analyze results to inform marketing strategy
Organize Bullfrog's presence and represent Bullfrog at key tradeshows and other events–this may involve signage, booths, and speaking opportunities

Account Management

Work closely with the Sales team to develop B2B lead generation strategies
Assist Sales team in developing sales pitches that include compelling, creative marketing pitches to support Bullfrog's products

Key commercial customer account management, including:
Ensuring retention strategies are in place for existing accounts, and a high level of engagement is maintained across our commercial customer base
Conducting check-in meetings and developing customized marketing initiatives and materials
Maintaining positive relationships with Bullfrog's key customers, ensuring our brand and reputation is well represented in all interactions with both prospective and current customers

Qualifications/Skills:
Degree or diploma in marketing, business and/or environmental studies
At least 5 years of experience in marketing and/or account management functions
Strong communications skills, including writing and presenting
Demonstrated ability to work independently and a proven self-starter
Proficiency in Microsoft Word and PowerPoint
A passion for environmental issues, the ability to identify with customers' sustainability goals and an understanding of the Bullfrog Power value proposition
A valid driver's license is required

The following experience would be an asset:
Experience creating campaign and account plans in sales and marketing
Digital marketing and social media (content creation, implementation, strategy, analytics); familiarity with digital marketing tools and/or design software
Sales experience, especially in pitching new products
Experience representing a previous employer at tradeshows and events
Knowledge of the energy industry