Job Family Strategic Planning
Primary Location Toronto
Position Language Requirement English Only
Language Skill Levels (Reading / Writing / Speaking) C B C
Status of Employment Permanent
Work schedule(s) Full-time
The Senior Manager drives reach, engagement and revenue by helping to develop the CBC’s digital audio strategy and implementing the day-to-day operations that support it.
Your mandate is to optimize audience performance by helping to strategically grow the CBC’s digital listenership and facilitate revenue products that effectively monetize it.
To do so, you will lead and align teams across the CBC, including the content creation groups; revenue and media solutions; the digital product teams; marketing and communications; business intelligence; audience research; the business and rights group; and your counterparts on Feed (CBC.ca) and Watch (CBC Gem). Leadership and collaboration are essential skills for this role.
This is a role in the Digital Strategy group and reports to the Senior Director of CBC Listen.
Areas of responsibility include:
Audience development: Identifying content, distribution, marketing and product development opportunities to drive growth and engagement. Developing audience segments through research, data and testing
Business planning: Developing, in conjunction with other departments, annual business plans for user growth and retention.
Customer lifecycle management: Managing the audience funnel and developing a plan to drive long-term brand affinity, engagement and cost-effective retention
Revenue development: Identifying and prioritizing revenue optimization opportunities and supporting revenue generation by coordinating between the revenue, content and digital product teams
Performance tracking and measurement: Setting up and refining processes to monitor key metrics to measure success and identify issues and opportunities
Planning, communication and coordination: Establishing alignment and planning processes between all of the key groups to drive overall performance
About CBC Listen
CBC Listen is the digital evolution of CBC Radio, one of Canada’s most established, influential and cherished institutions.
Its flagship products, the CBC Listen app and CBC.ca/Listen, are one-stop destinations for all CBC audio content. Audiences can hear their favourite local and national CBC Radio One and CBC Music shows, live or on-demand, for free. They can hear CBC’s latest podcasts including critically acclaimed series Someone Knows Something and Uncover and Front Burner. CBC Listen also offers access to more than 200 curated music playlists featuring brand new releases from Canadian artists.
CBC Listen also encompasses the CBC’s full range of digital audio experiences, including distributed platforms such as Apple, Spotify, TuneIn and Alexa, and emerging platforms and technologies that have an audio focus.
CBC is the #1 podcaster in Canada, reaching more Canadians than any other podcast publisher.
About the Digital Strategy Group
The Digital Strategy Group is connected to every facet of the organization as a strategic partner and catalyst supporting our all-around transformation to a digital-first organization. Cross-functional and collaborative by nature, we work to ensure that digital-focused objectives, strategies and tactics across all departments in the organization are aligned and delivering value to Canadians. We work closely with Digital Products; Content Creation Units, including Radio, News and Local Services; Sales; Marketing and Media Technology.
Why join us?
CBC/Radio-Canada reflects Canadian identity and promotes democracy. Our digital team's values - collaboration, learning, and continuous improvement - embody who we are as a people-focused, digital-forward employer.
We follow lean startup principles and use an Agile approach. Our dedicated people managers work closely with every individual to ensure we are leveraging their strengths, championing their ideas and supporting their pursuit of new skills and career progression.
Our leadership team is focused on creating an atmosphere where people feel fulfilled. Our team members are given opportunities to learn and work cross-functionally across multiple projects. We offer a rare-in-tech work-life balance with flexible schedules and an excellent benefits package; we want you to be happy in and out of the office.
Candidates may be subject to skills and knowledge testing.
Bachelor's degree or higher in Business Management, Marketing, Communications or equivalent;
Minimum of 5 years of experience in one or more of the following roles (ideally having spent some time managing cross-functional initiatives):
Customer Lifecycle Management
Project or Program management in the digital space
B2C service model operations/delivery
Digital marketing operations
Proven organizational skills, with a high level of attention to detail and the ability to be flexible and adaptable to a changing environment;
Experience with developing or using data-driven decision models;
Understanding of best practices for digital audio environments, membership services and revenue models;
Understanding of digital analytics suites, business performance management, digital/media strategy development/delivery and digital marketing/funnel management principles;
Entrepreneurial spirit with a collaborative and proactive approach to problem solving;
Ability to lead by influence across a wide breadth of stakeholders and experience working in cross-functional teams;
Good verbal and written communication skills;
Ability to take initiative and work autonomously.
Working knowledge of digital media buying, lead generation, and retargeting is an asset.
Past experience/knowledge of B2C service design;
Ability to use project/program management tools and perform topline analyses.
Think this job is meant for you but worried you don't have it all? At CBC, we know that not everyone takes the same path when it comes to building their skills.
Thought leadership, hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications. If you feel you meet all or most of the qualifications we are seeking; and you are excited by the possibility of growing our company, take a chance and click on the link to apply.
In becoming the leader in expressing Canadian culture and enriching democratic life, we need to be as diverse in every way as the country we serve, both within our workforce and on air. As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and appreciated, but also extend to and pervade all the services we provide as Canada's public broadcaster.
Job Posting Date Jan 24, 2020, 12:28:15 PM
Unposting Date Feb 8, 2020, 1:59:00 AM