Marketing Manager

Informa Canada - Toronto, ON (30+ days ago)

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Reporting to the Director of Marketing, the Marketing Manager will lead the translation of brand strategies into bran plans and go-to-market strategies. The incumbent will constantly bringing new ideas, planning and supporting the execution of initiatives that leverage our portfolio of shows across North America.

Key Responsibilities:
Partner with programming team to identify consumer-centric offers, bundles and offers that address meaningful consumer and customer needs;
Translate brand strategies into brand plans and go-to-market strategies;
Manage development and activation of all marketing programs in the portfolio;
Coordinate portfolio and/or multi-brand programs with our chains and e-commerce partners;
Identify, negotiate and manage partnership opportunities spanning consumer-relevant brand partners;
Co-develop and implement seasonal communications calendar for social, web and eblasts collaboration with the social media team;
Provide a single point of contact for simplifying and unifying communications from the marketing organization to the operations organization at key milestones;
Measure and report on the performance of our marketing campaign efforts, and assess against our goals (ROI and KPIs);
Translate industry, market, and audience insights into actionable marketing strategies;
Execute on all creative deliverables with a hyper focus on accuracy, timeliness and process efficiency;
Refine creative concepts and media strategy to ensure plans align back to business and target audience;
Manage external vendors such as printers and media agencies.

Experience managing and developing direct reports;
Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
A solid understanding of traditional and emerging marketing channels;
A demonstrated capacity to be highly organized, determine workloads, set priorities identify critical issues and complete tasks within specified timeframes;
Demonstrated active listening skills and a positive attitude;
Ability to work under pressure and possess a hand-on attitude.