Reporting to the Director of Marketing, the Marketing Manager will lead the translation of brand strategies into bran plans and go-to-market strategies. The incumbent will constantly bringing new ideas, planning and supporting the execution of initiatives that leverage our portfolio of shows across North America.
Partner with programming team to identify consumer-centric offers, bundles and offers that address meaningful consumer and customer needs;
Translate brand strategies into brand plans and go-to-market strategies;
Manage development and activation of all marketing programs in the portfolio;
Coordinate portfolio and/or multi-brand programs with our chains and e-commerce partners;
Identify, negotiate and manage partnership opportunities spanning consumer-relevant brand partners;
Co-develop and implement seasonal communications calendar for social, web and eblasts collaboration with the social media team;
Provide a single point of contact for simplifying and unifying communications from the marketing organization to the operations organization at key milestones;
Measure and report on the performance of our marketing campaign efforts, and assess against our goals (ROI and KPIs);
Translate industry, market, and audience insights into actionable marketing strategies;
Execute on all creative deliverables with a hyper focus on accuracy, timeliness and process efficiency;
Refine creative concepts and media strategy to ensure plans align back to business and target audience;
Manage external vendors such as printers and media agencies.
Experience managing and developing direct reports;
Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
A solid understanding of traditional and emerging marketing channels;
A demonstrated capacity to be highly organized, determine workloads, set priorities identify critical issues and complete tasks within specified timeframes;
Demonstrated active listening skills and a positive attitude;
Ability to work under pressure and possess a hand-on attitude.