Director eCommerce & User Experience

Rogers Communications - Mississauga, ON (13 months ago)

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At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

Director eCommerce & User Experience

Todays Shopping Choice (TSC) is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers. As one of Canada's most innovative and diversified retailers, The Shopping Channel incorporates entertainment, inspiration, personalities and industry leaders to provide a unique shopping experience, where customers find exceptional selections in Health & Beauty, Jewellery, Home & Garden, Kitchen, Fashion/Accessories, and Electronics.

As the only live broadcast retailer in Canada, we operate within various channels of Broadcasting, Digital & Call Centers

The Shopping Channel is seeking a Director of Ecommerce & User Experience (UX) to join our online team. Reporting to the Senior Director od Digital, the Director of UX will be tasked with continually improving User Experience on and other digital properties with an overall goal of improving digital sales conversion, driving profitable revenue growth and elevate content to entertain, educate and convert.

The successful candidate will be a passionate and energetic leader with strong analytical skills, experience leading teams – ideally across both business teams and IT, familiarity with Ecommerce platforms (e.g. WebSphere, ATG, Salesforce, Adobe or equivalent; Endeca, etc.), working knowledge of back end systems (e.g. pricing feeds, inventory, etc.), experience using web analytics to deeply understand user behaviour and drive short and long term improvements in user experience.

The Director of eCommerce & User Experience will be part of the Ecommerce business team, and will also work closely with the Ecommerce IT team.

Be a key contributing member of the Ecommerce senior leadership team; providing thought leadership to drive a strategy for sustainable profitable growth for
Lead the Ecommerce user experience team (developers and analysts)
Develop a rigorous data-driven roadmap of enhancements to drive improved customer experience and site productivity across all key digital platforms (desktop, tablet, mobile)
Understand and continuously monitor key website metrics (e.g. major traffic sources, purchase conversion funnel, bounce rates, SEO etc.) to develop a deep understanding of customer behaviour and to drive continuous improvement and revenue growth
Work closely with digital marketing and web merchandising teams to maximize productivity of website traffic generated through marketing activities (SEM, SEO, email, affiliates, etc.)
Act as key liaison between the Ecommerce business and IT teams; prioritize capital investments based on expected impact on site revenue and customer experience; develop business cases and other documentation to support capital investments; support development of website enhancements
Ensure that productivity of end to end purchase conversion funnel is maximized; quickly identify opportunities for improvement; initiate and drive short, medium- and long-term enhancements to grow sales
Continually monitor industry best practices from a user experience perspective and measure the against best in class
Design, build and manage an in-house usability testing program to gather feedback from existing and prospective customers


Undergraduate degree in Business, Technology, Marketing, Engineering or other technical discipline; MBA an asset
5+ years’ experience in Ecommerce retail, in an analytical and/or website development function
Experience working with Ecommerce software platforms such as WebSphere, Salesforce or ATG and related platforms such as
Endeca, Content Management Systems, Adobe, etc.
Working knowledge of HTML, CSS, JavaScript
Solid understanding of social platforms and latest technology
Working knowledge of back end retail/ERP systems, how they tie to front end and impact online customer experience
Experience working with and driving actionable insights from web analytics platforms such as Omniture and/or Google Analytics
Familiarity with usability testing methodologies and processes
Ability to work with stakeholders across functions in a matrix organization
Proven track record of driving improved business results by identifying and acting upon opportunities to improve productivity
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & eCommerce
Requisition ID: 137928

Together, we'll make more possible, and these six shared values guide and define our work:

Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

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