E-commerce Marketing Specialist

Napoleon Group of Companies - Barrie, ON (30+ days ago)

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About Us!
Napoleon® is an ISO9001 - 2015 registered company and operates with 1,200,000 + square feet of manufacturing space and over 1000 Associates. Corporate Headquarters are in Barrie, Ontario, Canada. We have a dealer and distributor base throughout North America, Europe and Asia. We are North America's largest privately owned manufacturer of quality wood and gas fireplaces (inserts and stoves), gourmet gas and charcoal grills, outdoor living products, and heating and cooling products. We are a fast-paced, growing company who is recognized in the industry for quality, innovation, performance and design.

Wolf Steel Ltd. currently has the following opportunity available:

Title: Ecommerce Marketing Specialist
Department: Marketing
Reports to: Digital Marketing Manager
Shift: Days, Monday to Friday (8:30am to 5:00pm)
Based at: Wolf Steel Ltd., (24 Napoleon Road, Barrie ON)

Salary: 45,000 annually

Job Description:

Reporting to the Digital Marketing Manager, the Ecommerce Marketing Specialist prime responsibility is to ensure the best possible brand experience for consumer’s as they research, shop and purchase our products online. The Ecommerce Marketing Specialist will manage the entire portfolio of Napoleon products through a PIM, not only for our online retailers but also on our own websites. They will be responsible for understanding retailer platforms (specifically Amazon Vendor and Seller Central), loading new products as well as maintaining and optimizing existing items. They will work closely with the sales team to understand retailer’s ecommerce strategy and platforms, then develop and execute a strategy for our products to maximize sales. The ideal candidate must be highly communicative, autonomous, proactive, collaborative and creative.

Key Responsibilities:

  • Supports the Sales teams as the point of contact for all online content
  • Will be the Product Information Management (PIM) administrator for the organization
  • Works directly with our Ecommerce retailers (and within the various web portals) to enhance our product offering
  • Conducts audits on our online retail partners for product content and pricing
  • Will be required to collaborate with the internal team and outside agencies to execute digital campaigns
  • Provides reports and analysis on conversion rates, product status, user ratings, etc.
  • The Ecommerce Marketing Specialist will stay up to date on trends and changes in Ecommerce
  • Will assist with MAP Policy and brand standards enforcement
  • Works directly with the internal Marketing department to ensure additional online assets are created

Education and Experience:

  • 3+ Years professional work experience in marketing and/or ecommerce merchandising
  • College Diploma in Marketing or similar field
  • Must have experience with Amazon Vendor and/or Seller Central
  • Understanding of retailer ecommerce landscape
  • Excellent written and verbal communication skills with ability to present ideas and information clearly.
  • Strong project and time management skills, able to be self-directed and proactively manage and direct multiple projects simultaneously.
  • Basic understanding of website development and content management systems
  • Knowledge of SEO best practices and their implementation
  • Basic understanding of marketing concepts and consumer behavior
  • Some experience with Google Analytics
  • Highly organized and detail oriented
  • Proven track record to achieve goals
  • Upbeat, personable, positive, can-do attitude
  • General computer skills must have solid working knowledge of Microsoft Office
  • External agency management oversight experience preferred

Job Types: Full-time, Permanent

Salary: $45,000.00 /year


  • Marketing: 1 year (Preferred)