City of Toronto - Toronto, ON (26 days ago)

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Job ID: 1558

Job Category: Parks & Natural Resources

Division & Section: Parks, Forestry & Recreation, Client & Business Services

Work Location: 100 Queen St W

Job Type & Duration: Permanent Full-Time

Salary: $88,979.80- $104,540.80, Wage Grade 6.5. Please note: The salary reflects 2019 rates

Shift Information: Monday to Friday, 35 hours per week

Affiliation: Non-Union

Number of Positions Open: 1

Posting Period: 27-JAN-2020 to 09-FEB-2020

Job Description

Reporting to the Director, Client & Business Services, the successful candidate is responsible for providing leadership to the Outreach & Events team in the Parks, Forestry and Recreation division. The Supervisor will lead a team that engages public participation, attendance and interest in Parks, Forestry & Recreation Division programs, services and events. Recognized as an excellent communicator with knowledge of effective communications techniques and approaches, you will lead a team responsible for coordination, monitoring and effective use of social media channels, oversee development and maintenance of the Division's web pages and produce communications products to support events, projects and programs.

Major Responsibilities:
Implements detailed plans and recommends policies/procedures regarding program specific requirements to support the mission of Parks, Forestry & Recreation that addresses and impacts the specific organizational objectives.
Supervises, motivates and trains assigned staff, ensuring effective teamwork, high standards of work quality and organizational performance, continuous learning and encourages innovation in others.
Supervises the day to day operation of all assigned staff including the scheduling, assigning and reviewing of work. Authorizes and coordinates vacation and overtime requests. Monitors and evaluates staff performance, approves salary increments, hears grievances and recommends disciplinary action when necessary.
Provides input into the development, administration and monitoring of the assigned marketing budget including processing, tracking and submission of purchases, contracts, revenues and expenditures and ensures expenditures are controlled and maintained within approved budget limitations.
Designs, plans and executes events and festivals from conception to completion for Parks, Forestry and Recreation with support from Strategic Communications and other partners, including all advance preparation, on-site support, liaison with partners (e.g. artists/performers, corporate not-for-profit, community groups, media, etc.).
Develops and executes media events including photo opportunities, press conferences and media announcements that include politicians, sponsors, and artists. Facilitates contact and scheduling with media spokesperson, as required.
Integrates the Sections' marketing, sponsorship, programming and production elements into the event from its inception to evaluation.
Participates in business objective/strategy meetings. Determines/assesses communications and marketing needs, designs appropriate communications strategies and plans to meet and align with business objectives/goals.
Oversees the production of multi-channel communication and marketing project components provided by communications partners (i.e. Strategic Communications, Design Services, external printers, Web Services, IT application and development, printing, news dissemination).
Provides editing and advice regarding products prepared by clients and other service providers. Assists in identifying client needs, targets audiences and determination of appropriate communication strategies.
Develops, maintains and retains effective strategic relationships with the media, service providers, partners, Councilors and community organizations. Develops and executes strategic measurement techniques through on-site surveys and other targeted research to effectively evaluate public opinion, economic impact and sponsor impression.
Develops strategic advertising and social marketing tactical plans that meet Divisional objectives and drive attendance and program revenue and participation.
Develops, edits and approves communications products using a variety of media. Provides editing and advice regarding products prepared by clients, and by other service providers.
Supervises and executes all aspects of events management including on-site issues with shows, attractions, performers, sponsors, media, politicians, volunteers and the public. Supervises adherence to Ontario Health and Safety Act and liaises with emergency service providers to protect the safety of employees, workers and participants.
Designs and implements logistics strategies for event execution. Coordinates and communicates strategies to sponsors, performers, suppliers, media, vendors, volunteers and consultants.
Collaborates with City divisions to obtain services of internal City divisions including Police, Transportation, Public Health, Emergency Medical Services, Corporate Fleet Services and Risk Management Analysis to assess risk and ensure that the City of Toronto is due diligent.
Represents Client & Business Services and Outreach & Events on Divisional and Corporate Work Groups and Teams.
Recommends, develops and maintains the integrity of communications standards; shares information and best practices with divisional and corporate communications teams.
Leads content and engagement for social media marketing channels, including but not limited to, Twitter, Facebook, LinkedIn, Instagram and YouTube using data analytics.
Analyzes social data and supervises social analytics reporting.

Key Qualifications:
Post-secondary education in a discipline pertinent to the job function (communications, marketing, public relations, journalism) or an approved combination of education and experience.
Extensive experience in developing, implementing, monitoring and evaluating social media and online communication strategies and plans.
Considerable experience as a project manager or leader supervising in a diverse working environment (including union environment).
Considerable experience in executing large events, public relations, media relations, and social media engagement work as well as a background in applying the latest trends in social media and community building.
Experience with a variety of computer software and Internet-related applications and Web standards, including WordPress, HTML, CSS and proficiency with Microsoft Office and Adobe Creative Suite.
Technical competency in web communications practices and with design/layout principles and graphics creation.
Excellent communication and presentation skills with the ability to establish and maintain effective partnerships with other staff, community groups, agencies, corporations and businesses in relation to PFR programs, services and interests.
Knowledge of social analytics reporting.
An ability to take initiative and work independently while functioning as a strong team player in fulfilling the section's and the division's goals.
Flexibility, ability to thrive in a demanding and creative environment with significant deadlines and high-profile commitments.
Familiarity with government legislation in the area of Occupational Health and Safety.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve.


The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request.