Director, Marketing Communications, Money In

CIBC - Toronto, ON (30+ days ago)

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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

Job Description

What You’ll Be Doing

As the Director, Marketing Communications, Money In, you are accountable for leading the strategy and planning for the team, as well as supporting the implementation of the CIBC product campaigns. The position will work with different stakeholders including Digitals Channel, Marketing, Sponsorship, Corporate Communications/PR, Agencies and Vendors. You will provide authoritative analysis, interpretation and opinion to support/lead the Money In the team’s campaign leads, and line of business teams in the development of best in class marketing plans and tactics, aligned to our brand purpose, that deliver best in class results.

Along with supporting strategies to drive product awareness and sales, this role also supports the coaching and development of junior team members, leads the governance reporting and consistent measurement of the campaigns, and acts as a voice of leadership within the Money In team.

How You’ll Succeed

Strategic – Serve as the strategic expert and thought leader on the effective marketing of Money In products, consulting with colleagues in LOB product teams, marketing communications, research, segments, Channels (incl. Search, Programmatic, and Sales Strategy), and sponsorships to help identify client behaviors, insights and attitudes, and provide insights yourself to our planning and tactics to better engage our clients across all of our products. You are a strategic leader, and will recommend and design best practices.
Innovative - Identify & leverage emerging trends, platforms and technologies . Proactively seek out new opportunities to find better ways to work and achieve our goals. Share cutting-edge news and capabilities with partners and across the team, so as to build our team’s reputation as thought leaders and change agents . Identify opportunities and provide recommendations to improve the online customer experience and increase the effectiveness and efficiency of the Money In team and campaigns
Leadership – Lead the teams in Business Planning insights and quarterly review of hero products all in the effort of driving positive Marketing ROI. You will direct the team of subject matter experts (SME) and campaign leads, providing “dotted-line” oversight and coaching to team members as necessary.
Relationship Management - Serve as the relationship manager for relevant vendors and agencies, ensuring contractual deliverables and obligations are met, oversight and vendor management processes meet Enterprise Supplier Governance Office requirements.

Who You Are

You can demonstrate experience in 10+ years’ experience in marketing/advertising preferably with Financial Services and Customer Segment marketing; developing marketing plans that deliver financial value along with leading integrated marketing communications programs across all mediums (digital display, search, social, content; and traditional channels); negotiation and influencing to be able to achieve consensus in objective setting and commitment from key partners, suppliers and internal working groups at all levels.
You thrive on finding solutions in ambiguous situations. You seek out innovative solutions and embrace the unknown. You can easily adapt to changes in direction. You love to interpret and analyze complex issues related to marketing strategies, consumer behavior and customer insights
You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
You engage with your heart and mind. You care about people and understand different perspectives. You listen and learn from the experiences of others.
Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability. You communicate with care and authenticity and have strong interpersonal skills to work collaboratively, toward win/win solutions. You enjoy the challenge of presenting to large groups.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
Connect : Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning, and comprehensive product training
Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-CC East 2nd Floor

Employment Type


Weekly Hours