Product Marketing Associate

Patsnap - Toronto, ON (30+ days ago)

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PatSnap vision

PatSnap is a global, hyper-growth, venture-backed start-up with offices in London, Beijing, Shanghai, Suzhou, Singapore, Torontoand LA. Our cloud-based software enables innovators to be more effective in their research and investment decisions and bring new inventions to market faster.

Our hyper-growth trajectory is powered by our people, and we are extremely proud of our company-wide vision, work ethic, and entrepreneurial spirit. Ideas are always welcome, regardless of seniority, because we believe that open innovation amplifies success throughout every department: product development, marketing, sales or operations.

PatSnappers like to learn, grow and make a difference. Join us and be part of our story.

Role Purpose

As the product expert on the marketing team, you’ll develop a deep understanding of our market, competitors and our products and translate that insight into impactful messaging, product promotion and enablement materials.

You’ll be defining our market position within the context of our overall product strategy and then executing that strategy throughout the organization. This includes creating a strong relationship with the sales and customer success teams to inform our strategic positioning to our customers, prospects, influencers, and partners.

Your key objectives will be bringing PatSnap to market and driving adoption through providing sales team with the knowledge and tools to be successful, working with the product team to manage the communication and rollout of product releases, working with Customer Success on positioning for customer marketing, and be the voice of the customer within PatSnap.

What can I expect to do?

Get to know our products inside out. You’ll deeply understand how PatSnap uniquely addresses customer needs and express that value in compelling messaging and positioning for external and internal audiences.
Understand the competitive landscape, their strengths and weaknesses, products inside-out, so that you can effectively position PatSnap products in the market as well as enable customer-facing teams with the right knowledge on our unique differentiators.
Acquire deep market and customer knowledge. You’ll lead the execution of market research, customer interviews and glean nuanced market insights that will help inform our roadmaps, hone our messaging, pricing, and also create buyer persona, segmentation analysis, more.
Drive GTM strategy including positioning for external communication around the new product releases, as well as the internal enablement efforts that will arm customer-facing teams with the right collateral, tools and training they need to communicate the value proposition, and thus increase demand and accelerate pipeline.

What would make me successful in this role?

You have 4-5 years experience in marketing, management consulting, market research, brand management, customer management with 2-3 years of experience in product marketing.
You are forward-thinking: you have a constant pulse on the market and can effectively and proactively communicate to different stakeholders.
You have strong business acumen and analytical skills: you know how to research and develop a deep understanding of market segments, their challenges, and how our products uniquely address their needs. You also can effectively validate product-market fit for new product concepts.
You are collaborative: you are at ease working with Product, Sales, Customer Success and Marketing stakeholders on a regular basis both to keep an ear to the ground and to position our products effectively.
You are a strong communicator: you are an effective writer and presenter and can tailor your communication style and content to the audience.
You possess a unique combined skilled set of strategic thinking and tactical execution in order to design, build, and implement various initiatives.

What are the challenges?

As with any role within a fast-growing SaaS business you must be able to flex to changing business priorities, so if you are adaptable and embrace change then you will thrive in this environment.
Our structure is relatively flat and non-hierarchical, and egos don't fly here so no job is too big or too small, we all get stuck in to make the business successful, so you’d better get ready to roll up your sleeves!
Expansion is a major theme. We face new situations and market opportunities which we've not encountered previously. There aren’t always someone's footsteps to follow so you will need to be able to work as a pioneer, carving the path and sharing your learnings with your colleagues.

What's in it for me?

Continuous growth and personal development
Unparalleled career progression in a hyper growth SaaS organisation (backed by Sequoia, Summit Partners, and Xiaomi’s founder) with a multi-cultural, East-meets-West DNA.
A market leading product in an innovative space, PatSnap's mission is to help companies accelerate innovation.

We hold our values strongly:
Integrity without compromise
Self-learning & practitioner mindset
Dare to dream big and make mistakes
Customer-centricity
Teamwork and sharing
Radical candor with courage