Marketing Manager - Magazine Subscriptions

Key Media - Toronto, ON (30+ days ago)

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Amazing role! We're an international media company, looking for a marketing superstar for this fast-paced role managing the implementation of our subscriptions marketing campaigns. You'll need to get your sleeves rolled up working on a diverse portfolio of award-winning business magazines across Canada.

As a result of a recent acquisition, this role has been created to manage our new magazine portfolio from a marketing and subscriptions perspective.

The role involves:
driving magazine subscriptions marketing campaigns at a strategic and operational level
managing subscriber acquisition, retention and engagement campaigns
coordinating activity across multiple channels including strategic alliances, web, email, print, events and social media
liaising with sales, events and marketing colleagues at an international level
implementing multi-platform magazine readership engagement campaigns
briefing designers, copywriters and website professionals
analysing marketing data and providing recommendations

The successful candidate will have:
experience managing successful magazine subscription campaigns
the ability to apply skills on different levels simultaneously in a fast-paced, deadline-driven environment
an interest in B2B media

The ideal candidate will be educated to degree-level or equivalent, and have previous experience in a subscriptions marketing role.

About us

Key Media is a rapidly growing business media company with offices in Sydney, Toronto, Auckland, Manila, Denver, London and Singapore, serving a range of professional services markets across the Asia-Pacific, North America and the UK.

The organisation’s products operate across key business verticals including Financial Services, Legal, Education, Property and Human Resources, bringing product providers and business communities together through print media, events and online channels. Key Media has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers.

In just over 18 years, Key Media has grown from the launch publisher of a single B2B magazine to a global business media company with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating innovative products for the industries in which we operate.

Central to our business model is a truly platform-neutral approach to media communication. Whether audiences wish to communicate through the pages of a magazine, face-to-face at events, or online through the latest in cutting-edge technology, Key Media has a product to suit their needs.

“We believe there are no forms of media too old to thrive or too young to explore. We are always adapting and developing and looking for ways to improve our quality and expand our presence within our markets.”