Market Development Manager (Bilingual)

Lee Kum Kee (USA) Inc - Vancouver, BC (11 months ago)

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Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.


The Market Development Manager is responsible for working with distributors, Wholesalers retails and food service in assigned territories for the purpose of developing sales to meet assigned targets.


  • Work closely with the GM to achieve the annual net sales & profit targets.
  • Execute and monitor promotional activities within the A&P budget.
  • Develops and executes actionable annual key account management plans to achieve growth targets with existing customers, leveraging inside sales and broker network resources to retain and delight current customers.
  • Responsible for the day to day management of key accounts and trade partners, distributors.
  • Maximize store visits weekly and submit weekly visit reports along with store visit checklists.
  • Maintain a strong CRM pipeline by building on current relationships and occasional cold calling.
  • Develops and executes actionable annual key account management plans to achieve growth targets with existing customers, leveraging distributors network resources to retain and delight current customers.
  • Develop and nurture strong customer contacts and positive, proactive relationships with key stakeholders, influencers, and wholesalers, including brokers and distributors on behalf of Lee Kum Kee, to deepen the relationship between the brand and customer as well as provide goodwill for potential new products or new accounts.
  • Analyze potential or existing problems and know how to correct them as proactively as possible through analytics of the accounts, knowledge of accounts, and the relationships built with the customer.
  • Developing, implementing and evaluating trade and shopper marketing initiatives, based on insights.
  • Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.
  • Manage new product launches
  • Forecasting sales volume & trade dollars.
  • Expand distribution of LKK products.
  • Foster positive relationships with existing customers; explore and develop more business opportunities. Timely handle customers’ inquiries.
  • Maintains knowledge of new and existing products and industry trends so that we can provide customers with recommendations, keeping LKK’s and customers best interest in mind, regarding strategies to grow their foodservice sales, whether through the use of LKK’s products or through operational guidance. Know the brand and be able to over deliver on needs.
  • Operations to solve customer challenges, from new product set up to on-time deliveries.
  • Collaborative, experience building relationships and working with colleagues across levels and functions, including those working remotely.
  • Maximization of trade investments and efficiencies aligned to business objectives.
  • Business and category analysis. Developing & presenting category management solutions.
  • Understand and execute marketing plan sales material.
  • Monitor trade activity execution.
  • Evaluate customer specific reports.
  • Handle expired and damage products.
  • Prepare quality business plans, budgets, presentations and reports as required.
  • Execute various sales and marketing projects, including management and administrative duties.
  • Other duties and responsibilities as may be assigned from time to time.


The individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills and ability needed to perform the position functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


A Bachelor’s Degree in business or related a related field is preferred. A minimum of five years of experience in fast-moving consumer goods is required. The individual must be proficient in Word, Excel, PowerPoint, and Outlook.


The individual must possess excellent communication and presentational skills both written and verbal and a proven ability to work independently in cross-functional teams to achieve established goals. Bilingual in English/Chinese is a must. The individual will conduct presentations in large and small group settings.


The individual must be able to apply mathematical concepts to compute rates, discounts, percentages, and draw and interpret bar graphs.


Ability to define problems through data gathering and analysis, establish facts and draw valid conclusions. The individual must be able to interpret an extensive variety of technical sales instructions in mathematical or diagram form and deal with several abstract and concrete variables. Must be organized, dependable, punctual, professional, and ethical with an ability to multi-task and prioritize accordingly to meet deadlines.


Must possess a valid driver’s license and be insured. Position requires travel by automobile in the assigned territory.


This position is home based with extensive automobile travel. Occasional travel outside of Canada is expected (United States, China, Hong Kong). While performing the duties of this job, the employee is regularly required to use hands and fingers to perform daily job functions (computer and office equipment use). The employee is required to stand, sit, kneel, and walk when performing essential job functions (visits to restaurants, customers). Specific vision abilities are required by this job including close vision, and ability to adjust focus. There is occasional lifting and the need to be able to lift 50 pounds.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success!

It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Type: Full-time


  • fast-moving consumer goods: 5 years (Required)


  • Bachelor's Degree (Preferred)


  • Cantonese/Mandarin (Required)