Marketing Copywriter

ApplyBoard - Kitchener, ON (30+ days ago)

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About ApplyBoard
ApplyBoard is an online platform that empowers students around the world to access the best education. Connecting international students, recruitment partners, and academic institutions, we simplify the study abroad search, application, and acceptance process.

Founded in 2015, we have built partnerships with over 1,200 primary, secondary, and post-secondary schools, and work with 3,500+ recruitment partners to drive diversity on campuses across Canada and the United States. To date, we have assisted more than 80,000 students with their educational journey. Together, we will achieve our mission of educating the world. In November 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast™ 50.

Our Team
Our team of over 430 ApplyBoardians and growing, is just as diverse as the customers we support. Comprised of 27 nationalities, 53 languages spoken, and 50/50 gender parity, diversity is fostered and celebrated. ApplyBoard is headquartered in Kitchener, ON Canada, with representatives in 20 countries including India, Bangladesh, Nepal, Pakistan, Vietnam, the Philippines, the United Kingdom, Mexico, Brazil, and China.

The Role
ApplyBoard is looking for a talented writer, compelling storyteller, and exceptional communicator to join our Marketing Team as a Marketing Copywriter. In this role, you’ll be responsible for writing and editing marketing-focused content for traditional and digital mediums including our multiple blogs, promotional materials, advertisements, websites, and more. If writing is your passion and you thrive in a fast-paced environment, this role is for you!

Responsibilities:
Write, edit, and stage content for the ApplyBoard Blog, Life at ApplyBoard Blog, and Recruitment Partner News Center with a minimum of 5 posts per week
Write, edit, and review content for the internal staff newsletter, ApplyBuzz
Research, analyze data, draw conclusions, and write compelling content based on raw data
Develop compelling content based on a strong understanding of defined personas including students, partner schools, recruitment partners, and other stakeholders
Proof and provide feedback on written communications created by the Marketing Team and cross-functional team members
Develop, implement, and evolve SEO strategies across content
Develop and maintain a content calendar to ensure the promotion of marketing activities and initiatives
Provide leadership team with monthly reporting on content performance and make data-driven recommendations for improvement
Collaborate with Marketing Team members on content to support larger initiatives and campaigns including emails, eBooks, whitepapers, presentations, sales enablement items, handouts, brochures, guides, etc.
Support the Director of Marketing, Marketing Communications Manager, and Public Relations Specialist with crisis management and communications
Assist with other tasks assigned

Preferred Qualifications:
A college degree or university diploma in communications, marketing, journalism, business, or a related field
3-5 years of experience developing compelling content for a variety of mediums at a high-growth company preferably within the technology sector
Ability to produce large amounts of high quality, engaging content
Exceptional communication skills including writing, editing, and proofreading
Strong attention to detail, time management, and organizational skills
Demonstrated experience with blog management, content creation, SEO, and reporting
Ability to work independently and with cross-functional teams
Ability to work well under pressure, while producing high quality work

What We Offer:
Besides having the opportunity to work with a brilliant and globally diverse team we also offer:
The opportunity to have an impact on a product that is positively affecting change to thousands of students lives every day
To work with a brilliant and globally diverse team that is the fastest growing in the Waterloo region
Great compensation and benefits package to keep you healthy and happy!
Thank you for your interest in ApplyBoard, however, only those applicants that have been selected for an interview will be contacted.

At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. Please let us know if you require accommodation during the recruitment process.