Do you want to be on a dynamic team that will Conquer Cancer In Our Lifetime?
We are seeking a passionate, strategic, creatively-driven marketing leader to help us build The Princess Margaret brand in the GTA, across Canada, and globally. The candidate will think big, be data-driven, and will help lead us to developing world-class communications that will deliver on our donor acquisition growth goals. The individual will be a natural at relationship building, problem solving, have exceptional communications planning abilities, and has a strong desire to contribute to our mission – Future Care Now.
Our marketing department’s vision is to create world-class, awarded, strategic creative communications in support of all our business functions, leading The PMCF to become Canada’s most respected charitable foundation, Princess Margaret to be a highly revered cancer center leader on the global stage, and to consistently surpass our fundraising objectives.
This is not just about the role itself, but is equally about the opportunity for impact. This role presents a unique opportunity to join one of the top fundraising teams in Canada as we advance on our vision (which will be your vision): To Conquer Cancer in Our Lifetime
About The Organization – The Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation (The PMCF) is one of the world’s leading cancer charities. Our vision is to Conquer Cancer In Our Lifetime. The PMCF raises funds for Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, to deliver future care now. For more than a decade, The PMCF has been on an aggressive growth trajectory. In 2019, we raised over $108 million, and for our fiscal year 2020, we are on track to raise even more.
Setting daring and audacious goals is a mindset that is driven by PMCF’s culture and passion to perform. We have pioneered many successful fundraising programs, including our world-leading Princess Margaret Home Lottery, and some of the world’s largest cancer fundraising events, including:
The Weekend to Conquer Cancer (previously OneWalk to Conquer Cancer)
Enbridge Ride to Conquer Cancer
Scotiabank Road Hockey to Conquer Cancer
The PMCF has a strong track record of securing and stewarding major and estate gifts. We engage our supporters through annual campaigns, leadership and tribute giving, and more than 100 community events and ethnocultural programs.
Through our diverse and complementary portfolio of fundraising events, we attract over 300,000 gifts, 250,000 unique lottery purchasers, and 15,000 event participants and volunteers each year. And we engage with hundreds of corporate partners and their employees.
The PMCF has a distinguished board that engages in fundraising, and provides governance and support through a number of very active committees. Princess Margaret is a proud member of University Health Network, Canada’s largest research hospital network, which also includes Toronto General Hospital, Toronto Western Hospital, Toronto Rehab Institute and The Michener Institute for Education. The Princess Margaret Cancer Foundation is relentless in its pursuit to fulfill its vision to Conquer Cancer In Our Lifetime.
The PMCF is pursuing a bold and ambitious agenda. If you have a passion for our cause, are a team player with a can-do attitude, have the right skills, and you would like to be part of the team that’s making the impossible possible—we would like to hear from you.
About The Role
The Manager, Communications role is a full-time position, reporting to the Marketing Director, Acquisition. The incumbent candidate will play a critical role in enabling The Princess Margaret Cancer Foundation to achieve awareness, acquisition and engagement objectives in the GTA and beyond through brand, corporate and internal communications.
The successful candidate will help manage the external voice of The Princess Margaret, ultimately helping us build the funnel of our donor base – taking us from a predominantly GTA brand, to growing our donor base across Canada and beyond. To do this, we will require a team member with strong public relations, owned media (web & social) and creative campaign experience.
Areas of Accountability
Brand, Corporate & Internal Communications
Engage donor community, stakeholders, media and the public at large in understanding the Foundation's mission and strategic plan
Develop and write key messages, news releases, Q & As, backgrounders and other materials
Develop and maintain strong relationships to local and national media outlets; Pitch stories, respond to media inquiries, manage interview requests, prepare spokespersons as required
Manage the owned media acquisition & awareness properties of the website and social media channels for The PMCF, inclusive of strategy, plans, content & analytics
Handle crisis communications, where required
Help facilitate coordinated, timely and clear internal communications
Strategic Marketing & Communications
Work closely with Marketing Director, Acquisition and Marketing Coordinator, Acquisition in the implementation of marketing, communications and public relations programs that will help achieve the objectives of the Foundation
Work with agency partners to implement impactful, category-changing creative communications in support of our ambitious awareness and acquisition goals
Manage external agency partner relationships, ensuring exceptional communication and collaboration among partners, and striving for award-winning, effective communications
Contribute to a team culture focused on ownership that has a bias for action and continuously improving the “way we work”
Has a “one team” mentality, fostering collaboration across the Foundation, and will be a champion in sharing in the wins
University Degree or college diploma in Marketing, Communications or Business preferred
Minimum 5 years’ experience in Marketing & Communications
PR or creative agency, or client-side (B2C) experience, along with experience in non-profit fundraising preferred
If client-side, experience working with PR agencies, as well as advertising and media partners is preferred
Demonstrated skills, knowledge and experience in the design and execution of communications and public relations activities
Exceptional communication skills, with ability to explain complex ideas simply and translate them into creative and practical strategies
Demonstrated experience managing strategy and execution of owned media channels – specifically website and social
Strong business acumen
Extraordinary program management and analytical skills, and an ability to multi-task and prioritize effectively
Ability to develop strong partnerships internally and externally across many different levels of the organization
Willingness to initiate change as the Foundation grows in order to streamline processes, improve efficiency and facilitate the growth of the organization
Willingness to work flexible hours. Some evening and weekend work will be required
POSTED DATE: December 12, 2019 CLOSING DATE: until filled
For current UHN employees, only those who have successfully completed their probationary period, have a good employee record along with satisfactory attendance in accordance with UHN's attendance management program, and possess all the required experience and qualifications should apply.
University Health Network thanks all applicants, however, only those selected for an interview will be contacted.
UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide for the open position. Applicants need to make their requirements known when contacted.