Product Marketing Manager - Devices

Microsoft - Mississauga, ON (30+ days ago)

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Overview Technology enhances your life - your job should too. At Microsoft Stores, that is what we believe. We are the face of Microsoft’s cutting-edge devices and services, designed to provide customers, consumer and commercial, with a world-class experience in this mobile-first, cloud-first world. We serve as centres of innovation, connecting customers with technology that simplifies their lives, improves their productivity and inspires their creative potential. As a member of the Microsoft Stores team you will cultivate the skills to pave the way for your ultimate career path. Your unique talents, perspective, and abilities will help inform our journey and transformation as a company. We are seeking teammates who are dedicated to finding deeper meaning and purpose in their work, who want to learn, to contribute and to grow. Join our growth journey - find your passion.


Job Description The Microsoft Stores have become one of the largest worldwide retailers of Microsoft products and is poised for significant growth in the next five years. To fuel our continued growth in CA we are seeking an innovative marketing leader to deliver the Go-to-Market strategies to grow our online sales of Surface, Gaming Hardware, PCs, Mix Reality, AI and related accessories across our digital store fronts:, windows store and Xbox Store. As the Device Product Marketing Manager for the CA region, you will also be responsible for the local customer acquisition strategies, and developing deep business and customer omni-channel insights in partnership with the Physical Store; all to help define our device marketing plans and improve the customer lifetime value and the Store Net Promotor Scores.

Responsibilities Responsibilities Your role as the Device PMM’s responsibilities include, but are not limited to:

Lead the Device Marketing Plans for the Digital Stores locally

Define the local marketing plans for all device categories across all digital store fronts: CA/store, windows store and Xbox Store
Review and manage business performance against unit, revenue and traffic and CR targets
Align with Product Marketing teams, Flagship Store marketing, Regional buying, planning team and local Consumer and Device Sales organizations to ensure the seasonal campaigns, offers, product roadmap, etc. is consistent across online and offline experiences in the Subsidiaries
Partner with the Regional Merchandising and Physical Store team to ensure product roadmaps, launch readiness, customer value propositions and allocations are aligned.

Local Partnerships and Business Development

Facilitate inbound requirements gathering from the local teams and outbound communication of business results, best practices and insights for online sales in partnership with the regional buying, planning and site merchandising and flagship store marketing teams.
Partner with the regional and local stakeholders to develop new business opportunities, launch pilot programs and refine our customer value offers and sales scenarios

Business and Customer Insights

Develop deep business and customer insights based on triangulation of data across our sales and marketing touch-points, Web reporting data and end-customer research
Identification of models that predict future customer behaviour, create compelling customer experience through story-telling, unique store value proposition to realize cross-sell/up-sell opportunities
Leverage Corp consumer experience and CRM strategy, define locally relevant acquisition and retention tactics to ensure consistent brand experience across storefronts and customer touchpoints (owned & operated, earned and paid properties)
Communicate insights and act as the “voice of customers” to key stakeholders Microsoft Stores team, including demand gen team, regional merchandising team, marketing team as well as PMG teams to help influence product category and promotion roadmap

As the marketing leader for this key area of our business, you will be measured by how well you drive Net promoter score, customer acquisitions and lifetime value goals, as well as show clear alignment with Microsoft Stores counterparts and PMG partners on revenue growth and gross margin targets.


Experience Qualifications

Bilingual strongly preferred (English/French)
Proven thought leadership and results leading marketing and/or sales for consumer and small business products and services
5+ working experience and a deep understanding of digital & ecommerce marketing for PC or related premium devices, with the ability to translate marketing needs into program execution
A track record of exceptional partnering across a wide-array of internal business groups, stakeholders and execution partners
An ability to manage relationships with subsidiary peers to leverage campaign activities as appropriate from other subs, as well as drive global integration and adoption of marketing guidance
An entrepreneurial spirit that is passionate about building businesses within a fast-paced environment, while changing the way customers perceive our brand and our products
A character that exemplifies Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect
Superior verbal, written, and presentation skills in English

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.