Field Marketing Lead (FinTech)

Finastra - Toronto, ON (30+ days ago)

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With over 10,000 superstars across 48 different countries globally, it is hard not to be inspired every single day. At Finastra we celebrate in global knowledge sharing, diversity and an opportunity to make a difference for each other and for our customers.

We are on a journey. After bringing two global Fintech leaders together in June 2017, Finastra has truly recognized the opportunity and power we have, by combining our expertise, successes and passion together. Whether it is in a collaboration hub or innovating with colleagues across our global landscape, we are one team creating a network of talent and creativity in a stimulating environment, to do what we can to make a difference for our customers.

Our people are leaders in their role and are always looking for new ways to help our customers grow, compete and optimize their business. From a graduate Software Engineer to an experienced Sales Executive – we are looking for personal leadership and people with the appetite to understand the markets and customers we serve. We drive innovation that challenges the status quo and feel proud of the positive differences that we make every day. We recognize talent and provide a work environment where leaders can drive results, develop and grow their careers.

Success is what you do, success is what we achieve, together.

The future of Finance is open – combine your talents with Finastra opportunities to create an exciting career with us.

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Field Marketing Lead

What will you contribute?

Working as part of the TEMS (Technology Enabled Manged Services) team in Canada, and reporting to the Sr. Director, Field Marketing, this role is a key interface to the TEMS business and customer facing organisation and will primarily focus on supporting the Canadian business.

In your role as a Field Marketing Lead, your primary objective will be to generate qualified leads in line with the Finastra business plan. The remit of your role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan and building campaign programs. This includes working with press, industry analysts and managing the regional partner marketing channels.

Responsibilities & Deliverables:
Your deliverables as a Field Marketing Lead will include, but not limited to the following:
Develop and manage an annual marketing plan to meet the specific regional goals and market opportunity, in collaboration with the SVP TEMS and LOB VPs and other senior stakeholders.
Work closely with the sales and solution marketing teams to implement Finastra Go To Market campaigns and plans based on the needs of targeted buyers across relevant banking and finance segments.
In collaboration with the regional partner sales manager, define and execute joint Demand Generation programs that support the local and regional partner channels while aligning with the region marketing plan.
Support global partner initiatives in the region – according to value and relevance. Align with the Partner Centers of Excellence to support customer engagement and pipeline acceleration.
Drive Focus Account marketing programs to increase the share of wallet within our major accounts and accelerate up-sell and cross-sell opportunities.
Execute region-specific marketing programs that will ultimately drive demand and aggressively build the sales pipeline.
Build an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc, to deliver the Regional campaign goals within the budget allocation.
Own/collaborate on, the delivery of the company flagship event “Finastra Universe”
Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales
Work with the PR and AR team to position Finastra favorably to key press and analysts contacts

Required Experience:
Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement).
Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital, social media, etc.
Hands-on experience and proficiency with marketing automation platforms (Marketo, Eloqua or the like), and CRM systems is required.
Experience in team management/leadership.
Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred.
Technology-savvy, with keen interest in emerging technologies and ‘all things digital’, including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes.
Bachelor’s degree in Marketing, Business or Communications required.


The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability please contact your recruitment partner.

The Future is Collaborative. The Future is Open. The Future is Now.