Senior Marketing Manager – Ice Cream(Job Number: 200000EP)
Senior Marketing Manager – Ice Cream
Good Food, Good Life is the very essence of Nestlé. This philosophy can be traced back to our beginnings. The Nestlé Company was founded in 1867 by Henri Nestlé, who developed the first milk-based baby formula. Today, over a century later, we are recognized as the world’s largest Food and Beverage Company employing around 280,000 people and have factories or operations in almost every country in the world. Nestlé Canada has a wide variety of food, beverage and nutrition products to help you and your family live happier and healthier lives including: Gerber and Good Start, Nescafé, KitKat, Smarties, Aero, Delissio, Häagen-Dazs, Boost, Purina, and Nestlé Waters. Nestlé Canada supports your personal growth with a people-focused culture and a flexible and diverse working environment. Find out why, There is more to Life at Nestlé…
We offer you:
Great comprehensive benefits package including Health and Dental benefits that start on day one.
Excellent training and development programs as well as opportunities to grow within the company.
Comprehensive Total Rewards Package and Company Matched Retirement Plan.
In this exciting, challenging and growing role, the incumbent will contribute to Nestlé’s success by leading the development of brand management, marketing and innovation activities for the Ice Cream business. They will lead teams to manage a broad portfolio of brands by developing national marketing programs and innovation for Ice Cream branded products, leverage measurement and analytics to optimize brand portfolio, marketing programs and creative execution, communication and integrate consumer focused strategies for the Ice Cream brands across all products, channels, consumer touchpoints, and segments. As well, as develop strategic assessments for brands / categories and run the business against operating plans and budgets to achieve financial and business goals.
Develop and execute annual plans to meet short & long term business objectives for the Ice Cream brands in Canada
Track, analyze and communicate product and program performance vs. expectations, whilst providing meaningful insight and recommended action plans to address variances in performance against the annual plan in collaboration with cross-functional teams
Make recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle
Initiate or suggest analysis (financial, consumption or consumer) to influence strategic plans
Apply consumer insights and market research to gain understanding of the consumer, customer, competitive environment and the channel needs for the product or category
Build positive relationships within a matrix structure to ensure marketing message consistency and adherence to brand guidelines
Collaborate with internal teams and agency teams to execute marketing creative from brief development through concept evaluation to delivery of the final execution
Develop media and consumer promotion plans with agency teams and external partnerships
Build marketing strategies; identify success criteria, and brief agencies. Reviews tactical plans against marketing mix analytics and ongoing measurement
Coach and mentor teams to enhance marketing and brand knowledge.
Integrate marketing communications strategy across all brand touchpoints, working across the brand team to integrate targeting, messaging, tactical plans, and budgets
Lead regular updates on marketing initiative performance versus expectations and recommend optimization
Identify and implement initiatives to improve the consumer relevance or financial delivery of existing products through optimization of cost, product performance, packaging, or price-pack architecture
Lead the creation and development of new products and product-related marketing opportunities, from concept to commercialization
Lead project teams and timelines to deliver our products and programs. Lead cross-functional partners across commercial and technical teams to ensure successful launch
Define product strategies reflecting competitive and consumer trends, and market needs
Lead new and optimized strategic initiatives that deliver against the brand positioning and strategic assessment of platforms within competitive context
University degree in Business or Marketing, and or equivalent combination of education and experience
Over 7 years of successful brand/product management experience, including leading agency teams
Must be a team player and demonstrate collaboration skills
Excellent communication, interpersonal, and organizational skills
Proficient in Excel, Word, as well as PowerPoint advanced presentations
Working knowledge of financial planning, forecasting assortment planning and inventory management
Strong knowledge of marketing vehicles and marketing fundamentals
Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss
Visionary, decisive and analytical nature with the ability to drive business results at the strategic and executional level
Innovative thinker with experience using design thinking
Agile and able to pivot in a fast paced ever changing environment, comfortable taking calculated risks and doing things differently to carve a new way forward
Able and willing to manage different stakeholders to deliver, including global counterparts and cross functional teams
If you believe you have the profile, we are looking for and you want to make your mark in the World’s Largest Food and Beverage Company, we look forward to hearing from you!
Please note; Education Verification, Reference Checks and Criminal Background Checks will be administered on suitably qualified candidates.
Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
We thank you for your interest in this opportunity; however only those individuals
selected for an interview will be contacted.
The closing date for this posting is June 15th, 2020