Marketing Specialist (Digital)

T&T Supermarket INC - Thornhill, ON (30+ days ago)

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Major Responsibilities:
Responsible for monitoring daily routines that drive the website traffic
Commence marketing and media (both online and offline) planning & day-to-day execution
Plan and execute the approved major marketing events and campaigns, and support in website promo programs
Optimize the use of various social media channels
Develop promotional opportunities and ideas from conception through to delivery
Monitor the website traffic, performance and provide analytical reports
Co-ordinate with various social media and promotional channels, partner closely with them in formalizing promotional strategies and campaigns
Provide accurate and creative copywriting and proof reading skills in both English and Chinese or promotional campaigns, web articles, and in-store displays
Meet all required deadlines on assignments
Support the overall marketing objectives of company both externally and internally
Perform any other duties as assigned by the superior(s)

Knowledge, Skills and Ability Requirements:
Possess a minimum of 3 years’ marketing experience, digital or e-Commerce background is an asset
Knowledge in online customer insight
Possess good experience in writing for a variety of media, including online and video, advertising, email, print and social
Possess creative and copywriting skills in both English and Chinese
Strong editing and proofreading skills; creative and innovative with good attention to detail
Experience in working within a demanding fast-paced or retail environment will be an asset
Ability to communicate effectively across all levels of the organization and with external stakeholders
Ability to work independently, problem solving and interpersonal skills
Completion of bachelor degree in business administration, with focus on marketing or communications preferred
Knowledge in SEO / SEM
Experience in data analytics is an asset
Excellent knowledge of the Windows software (Word, Excel, PowerPoint, Project)
Some travelling to various locations may be required from time to time

Experience
Required
3 years digital marketing experience
Education
Required
Bachelors or better