Education Specialist - Brandon

Tokyo Smoke Retail - Brandon, MB (5 months ago)

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What We Are Building

Hiku is focused on building a portfolio of iconic, engaging cannabis brands, immersive retail experiences and handcrafted cannabis production. With a national retail footprint led by Tokyo Smoke, craft cannabis production through DOJA’s ACMPR licensed grow, and Van der Pop’s female-focused educational platforms, Hiku houses an industry-leading portfolio that sets the bar for cannabis brands in Canada.

Job Summary

The Education Specialist is responsible for creating meaningful interactions with customers and intentionally educating on the Tokyo Smoke brand and product. You are passionate about cannabis and customer service. You are part of a new lifestyle brand and are committed to sharing its core values with customers.

Job Description

Reporting to the Store Manager, the Education Specialist is our greatest brand ambassador and a key role within our organization. The Education Specialist is exceptional at creating intentional customer experiences and creating community by developing authentic relationships with our customers. Our Education Specialist are thoughtful, curious, good people that ensure Tokyo Smoke’s success by imparting cannabis wisdom and achieving sales goals.

The Education Specialist seeks information, knowledge and feedback. You understand customer service and ask great questions to uncover customer intentions in order to provide a personalized shopping experience. You demonstrate high levels of integrity and personal responsibility. The Education Specialist's super power is creating elevated experiences. Some would call you a trailblazer - you aren’t afraid of taking risks or dealing with ambiguity. Recognizing that we operate in a burgeoning industry, you see the immense value in our retail locations as billboards for the brand and take pride in acting as a brand ambassador inside and outside the store to ensure Tokyo Smoke’s success within the recreational cannabis landscape.


Create intentional experiences for Tokyo Smoke customers by building authentic relationships and appropriately determining needs
Successfully drive sales by educating on the Tokyo Smoke brand and products
Demonstrate a high level of cannabis knowledge and curate experiences that go above and beyond expectations
Successfully achieve sales goals and business metrics
Seek opportunities to contribute to and improve business results on a daily basis
Support with inventory management and practice proper section ownership to ensure customers have access to the right stock to drive sales
Support with completing all tasks and duties within the store architecture, as assigned
Adhere to all company training and operational standards and procedures (education, merchandising, cleanliness, security, checklists etc.)
Ensure you are aware of all company communication, rollouts, directives and procedures
Abide by all company policies and programs, ensuring compliance
Adhere to all legislative requirements of cannabis retailers, including federal, provincial and municipal legislation
Complete tasks as assigned by the Store Manager, Assistant Store Manager and Key Leaders

Minimum 1-3 years customer service experience, retail is preferred
Proven ability to drive positive customer experiences that build loyalty and deliver measurable results
Ability to manage competing priorities in a fast-paced environment
Strong verbal and written communication skills and excellent organizational skills
You are passionate about cannabis and are excited to bring it to market for recreational purposes
You are open to feedback and coaching
You demonstrate high levels of integrity and personal responsibility
You are trustworthy and customer-oriented
Bonus points if you’ve worked in a regulated environment before

Minimum age 19 years old or age as specified by the provincial government
Able to lift boxes 5-30 lbs
Must be flexible with hours of work and be comfortable with ever changing duties