Digital Marketing Specialist

Toromont Industries Ltd. - Pointe-Claire, QC (30+ days ago)

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Overview

The Digital Marketing Specialist will be our lead resource for digital and social marketing campaigns and ensure "best in class", cohesive digital initiatives are developed and executed across websites, mobile, Social Media, email, SEO and SEM/PPC. The Digital Marketing Specialist will be responsible for driving, tracking and optimizing awareness, customer acquisition and engagement across all digital channels.

Responsibilities

Monitor and analyze performance indicators on a weekly basis and recommend changes needed for the optimizations

Develop, implement, monitor, measure and optimize strategies for organic (SEO) and paid (SEM) indexation, email campaigns, newsletters

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Support the marketing and graphic design teams in developing digital strategies and manage platforms and their content

Identify trends and insights, analyze customer research, current market conditions and competitor information

Manage and optimize spend and performance based on the insights

Collaborate with agencies and other vendor partners

Requirements

Bachelor's degree in Marketing, Communication, E-commerce or other disciplines deemed relevant

Minimum of 5 to 7 years of experience in a similar position

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Experience in setting up and optimizing Google AdWords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Fluent in French and English would be advantageous

Toromont is an equal opportunity employer who recognizes and values diversity. Upon request, Toromont will accommodate any applicant with disabilities throughout the recruiting processes, including any required applications, interviews and/or assessments.