Growth Marketing Specialist

Warranty Master - Vancouver, BC (30+ days ago)

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About Warranty Master

We're looking for brilliant thinkers to join our #MasterMinds. If you've ever wondered what it's like to work in a place where people enjoy coming to work and where talent is more important than title, then keep reading.

Warranty Master is a market-leading software-as-a-service (SaaS) with headquarters in beautiful Vancouver, BC and our flagship development studio in Montreal, QC.

Our success is no accident: We allow IT pros to manage their assets' warranty data to run their business more efficiently. Our customers report impressive efficiency gains - we make their businesses more profitable. That compelling value is why we've organically developed a global following, frequently landing ourselves in the conversations at every industry event.

Working Environment

We care deeply about productivity, both for our users and our in-house teammates. Our products and internal tools require innovation and creativity to create an excellent user experience and to increase product velocity. Best of all, there will be an opportunity for growth within the company as you gain experience. This includes identifying strategic improvements to our process and working closely with internal stakeholders to improve our product vision, roadmap, and key results. Finally, you’ll learn how a modern (and highly revered) SaaS company operates and begin to make a real impact on the future of our partners and our organization.

Responsibilities

Creation and implementation of PPC campaigns across paid search and paid social platforms including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Reddit Ads

Continuous optimization of paid media programs through increased conversion rates, lowering overall costs, and improving the quality of leads

Designing and implementing comprehensive, measurable A/B and multivariate testing plans

Own and manage paid media advertising spend

Analyze campaign results, report on key metrics, and optimize based on findings

Identifying and testing new media channels to grow Warranty Master’s lead generation efforts

Own and develop comprehensive organic search strategies, including internal and external link building strategies

Ongoing keyword discovery, expansion, and optimization and work with Content Team to review, edit, and optimize website content (blogs, landing pages, main website) to be search engine friendly and to gain more traffic

Recommend changes to content, linking, web architecture, and other factors to improve SEO positions for target keywords

Qualifications

A bachelor's degree in Marketing or Business Administration, or equivalent experience in automation strategy and technology.

2-3+ years experience with paid media channels including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Reddit Ads, and a range of other emerging social platforms

1+ years experience with on-page and off-page SEO; with the ability to explain what you do to non-technical people.

2+ years overall experience; open to all industries but experience in a SaaS environment is a plus.

Strong analytical skills and experience with marketing forecasting.

Solid understanding of performance sales & marketing.

Solid understanding of best practices for automation stack integrations.

Excellent communication and project management skills.

Perks

Working at Top Down Campus, a collaborative work environment with cross-functional teams, amongst multiple, rapid-growth SaaS companies at varying stages of growth

Mentorship from industry veterans with a 100% track record of industry success in funding and scaling software companies creates endless career opportunities

Training and professional development budget provided to help advance your career and skills (available every year to every employee)

World-class offices and facilities in downtown Vancouver’s most exclusive business neighborhood with beautiful ocean/mountain views

Fully stocked bar, organic local coffee, snacks, food, and a world-class gym

Brand new, top-of-the-line height-adjustable desks, workstations, hardware, and equipment provide a comfortable working environment

Monthly public transportation subsidy available to all employees, plus a top benefits package including 100% extended health and dental

Join The Team

We invite all qualified candidates to apply. Please note, you must be eligible to work in the country to be considered for this role and priority will be given to local applicants. We thank everyone for their interest, however, only successful applicants will be contacted.

No recruiters or phone calls, please.