Digital Marketing Co-op

Clear Spider Inc. - Mississauga, ON (4 months ago)

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JOB TITLE

Digital Marketing Co-op

JOB DESCRIPTION

Are you passionate about what you do? Do you love design, writing, and marketing? Do you like bringing fresh ideas to the table, then making it all happen, and seeing how much of an impact it makes?

Clear Spider is looking for a highly creative individual to join our Marketing & Sales team as a Digital Marketing Co-op. You will work with marketers, salespeople, as well as software and website developers.

In this position, you will be engaged in key projects and initiatives to drive new revenues and improve marketing and sales processes. The prospective leads generated for the sales team include organizations of all sizes, from small businesses to Fortune 500 companies.

We are looking for somebody with a can-do attitude, someone who wants to be innovative, and will take the extra steps necessary to develop the best content and designs. We are looking for someone who wants to assist in crafting the overall marketing strategy for a business, and help see it through to get amazing results.

Clear Spider is an open and welcoming space. We value your creativity and we will give you the platform to showcase your talents and opportunities to develop your skill set and add to your portfolio as well.
We are open to 4 or 8 month co-op terms.

  • *CO-OP PROJECTS

As a Digital Marketing Co-op at Clear Spider, your core responsibilities will include the following:

Clear Spider Online Presence

  • Generate written and visual content for the clearspider.com website and blog
  • Grow social media presence through Twitter, LinkedIn, Facebook, and Instagram

Content Creation

  • Develop creative and engaging marketing and sales materials such as whitepapers, thought leadership articles, infographics, case studies, and online advertisements
  • Strengthen the company's corporate brand by creating internal and external documents such as a branding packages, style guides, and marketing strategies

Data and Analytics

  • Use tools such as Google Analytics and CRM software to measure lead generation performance across paid ads, organic search, and other campaigns

You will also have the opportunity to contribute to other marketing projects as well:

  • Improve the Clear Spider website’s homepage, landing pages, and other webpages
  • Improve website conversion on webpage forms, chatbots, and other funnels
  • Increase organic lead quantity with email nurturing campaigns and publisher outreach
  • Collaborate with third party agencies to improve inbound and outbound lead generation
  • Identify and develop new marketing campaigns and new customer acquisition channels
  • Conduct market research and analysis to improve competitive positioning

Throughout your work on these projects, you will learn about:

  • Google Analytics
  • Marketing Data Analysis
  • Search Engine Optimization (SEO)
  • Paid Search Strategy (Google Ads, Bing Ads, Sponsored Ads on LinkedIn / Facebook)
  • Online and Digital Marketing Strategy

REQUIRED QUALIFICATIONS

  • Co-op student in Marketing, Arts & Business, Communications, or Design
  • Strong desire to learn about all aspects of B2B marketing
  • Adobe Creative Suite (Illustrator, Photoshop)
  • Google Suite (Docs, Sheets, Slides, Gmail)
  • Strong performance working with others on group projects
  • High quality and quantity of work in completing assigned tasks and individual projects

PREFERRED QUALIFICATIONS

  • Experience in Marketing or Sales
  • Wordpress, Blogging, Social Media Management
  • Knowledge of Concepts in Operations, Inventory Management, and Supply Chain

ADDITIONAL INFORMATION

We prefer applications with cover letters, but they are not mandatory.

Even though we are a software company, this job does not require any software development or coding. While this position is with the sales and marketing team, there will be no cold-calling required, as most of our leads come to us through inbound marketing channels, and you will be focused on the marketing side of the business. You may interact with businesses who are currently using Clear Spider as part of their day-to-day operations.

This position is also referred to as: Marketing Coordinator Co-op, Marketing Representative Co-op, Marketing Specialist Co-op, Marketing Strategist Co-op.

ABOUT CLEAR SPIDER

Clear Spider is the market leader in enterprise cloud-based inventory management solutions. Over 100,000 companies around the world use Clear Spider. Our clients include Fortune 500 companies, as well as small to medium sized businesses. Our solutions include inventory management, warehouse management, and order management. Clear Spider is available through the cloud on desktops, tablets, and smartphones.

Job Type: Temporary