As the Senior Marketing Analytics Manager, you will analyze our sales funnel and all inbound and outbound sales & marketing activities to provide key insights that will help grow pipeline and accelerate time to revenue. Reporting to the Vice President of Marketing, you will be tasked with implementing, monitoring, managing and reporting on campaigns and sales performance, and optimizing everything for reliability, repeatability and scalability.
You will be a strategic contributor and play a pivotal role in not only gathering data insights but also translating these insights into meaningful findings to align with business goals and drive results. You will help evolve our current measurement and attribution framework to provide deeper insights on the impact of our sales and marketing efforts. You have a passion for data, and a collaborative spirit that lends itself to partnering with key stakeholders to create solutions that link campaign goals with business objectives and create winning growth strategies.
You’ll work cross-functionally with sales, finance, and product management to build models that help us better understand areas for growth, create KPIs that measure and monitor our progress and perform ad-hoc analysis diving into the impact of individual campaigns, investments, and initiatives.
Produce monthly pipeline report and chart trends and offer insights for sales performance, campaign effectiveness, solution value, and use case benefits
Report on BDR monthly meetings, validate results and coordinate commission payments
Support the EVP Sales with forecast reporting and management
Define markets and segments and identify growth opportunities in geographic regions
Perform competitive research and identify strengths, weaknesses, opportunities and threats of identified solutions
Work with customers and sales teams on a quarterly basis to capture and document customer journey and success stories
Track, analyze, and report on various marketing campaigns to evaluate success, measure ROI, and determine best practices
Provides and conducts analysis of marketing and business data to tell a story, crafting insights to formulate strategies to improve adoption, engagement and retention
SKILLS & QUALIFICATIONS
Bachelor’s or Master’s degree in marketing, finance, business or related discipline
Minimum of 5+ years working as a marketing analyst at a B2B SaaS company
In-depth experience working with complex data sets to understand performance, optimize campaigns, drive decision-making, and measure outcomes using a variety of tools including Excel, Salesforce, SalesLoft, Pardot, Google Analytics, Google Adwords, and more
Exceptional quantitative, analytical and problem solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
Excellent communication skills; this role requires regular interaction with executives and team leads from across the company
Location: Vancouver, BC