Marketing Specialist (Chinese Mandarin Required)

Royal Crown Academic School - Scarborough, ON (30+ days ago)

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About Royal Crown Academic School

Royal Crown Academic School is a private boarding High School serving Grade 9-12 international and local students. Royal Crown has an outstanding academic reputation and our vision is to become the leading private high school in Ontario.

Being the fastest growing Private High School and having one of the most modern private school facilities in Toronto, we are always looking for ways to improve ourselves and looking for new talents to join our team.

We strive to help students prepare for the challenges in their next chapter of studies.

Job Description

Royal Crown Academic School is looking for a Marketing specialist with technical skills and innovative ideas. You will be responsible to understanding our client base, creating new content for our growing student base, setting up and executing strategies to increase school/brand awareness.

Duties

  • Create and design social media contents on Wechat, Facebook, Instagram, Twitter etc. that aligns with our brand image
  • Create content for communications materials including but not limited to monthly newsletter, press releases, feature stories, posters, flyers, school reports etc.
  • Create copywriting on Wechat and other social media accounts
  • Produce photoshoots and videos for social media, familiar with editing programs to produce eye catching photos and videos
  • Create new and relevant content to increase student/parent engagement and brand awareness
  • Constantly working with the team to create new graphics and social media content that leads into recruitment, followers, and our increase in our brand image and awareness
  • Develop and execute marketing campaigns to target audience with specific goals and realistic outcomes.
  • Must be able to communicate (verbal and written) in Chinese and manage Wechat official account, Wechat groups, as well as other social media platforms.
  • Define and implement new products and drive growth in existing products
  • Collaborate with our Educational team to deploy new educational tools and increase student involvement
  • Collaborate with our Recruitment team to increase brand awareness and continue our student growth strategy
  • Collaborate with our partners to develop joint marketing plans and campaigns

Qualifications

  • 2+ more years in digital marketing agency or in-house marketing positions
  • Advanced skills working on WeChat platform
  • Experience in International Marketing
  • Experienced in Adobe Photoshop, Illustrator, Indesign, AfterEffects
  • Great content writing skills
  • Comfortable working with different teams in different time zones
  • Ability to handle difficult situations in a positive and constructive manner
  • Strong attention to details and accuracy
  • Knowledge of Baidu/Weibo Advertising (not mandatory)

Benefits

  • Room for career growth within company
  • Competitive Salary and Bonuses
  • Comprehensive benefits package
  • Subsidized lunch program

Job Types: Contract, Permanent

Salary: $51,000.00-$65,000.00 per year

Benefits:

  • Discounted or Free Food
  • Extended Health Care
  • Life Insurance
  • On-site Parking

Schedule:

  • Monday to Friday
  • Weekends

Experience:

  • Digital Marketing: 2 years (Required)

Language:

  • English and Mandarin (Required)