1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5
The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.
Why is this role important?
Reporting to: Director, Control Brand Marketing
The Senior Manager, Control Brand Marketing helps to lead marketing and communications programs with internal and external stakeholders to further business strategies of Loblaw Companies Ltd. This role leads projects that promote and build brand affinity for our respective brands and works to make our brands and owned content more relevant to our customers. This role also works to further strengthen our brands in marketing communications, from strategy to execution. The right candidate must be passionate about retail, loyalty programs, digital products and have an innate drive to create brave and passionate marketing campaigns.
Responsibilities and Duties:
Collaborate with internal and external stakeholders to define, plan, and execute customer centric marketing campaigns
Develop marketing plans and write marketing briefs for full funnel, multi-channel marketing campaigns
Manage cross-functional teams (creative, media, digital, PR, ExM, in-store marketing, legal/compliance, translation) to ensure marketing objectives, brand guidelines, and campaign deadlines are met
Ensure the integrity of the brand is upheld
Manage relationships with internal stakeholders to maximize marketing opportunities within owned channels across the enterprise
Manage relationship with external creative agency
Work with customer insights team to analyze data and define actionable insights for pre-planning campaigns and post campaigns
Define campaign KPIs and report against them during campaigns
Oversee and manage campaign budgets
Communicate and present marketing plans to senior leadership
Manage up to senior leadership
Evaluate new marketing opportunities
University or college degree in business, marketing or an equivalent degree in a field of study related to the job
5-7 years of relevant work experience in retail, CPG, brand, advertising, marketing or environment.
Excellent interpersonal skills
Excellent communication skills (oral and written)
Excellent organizational, planning and problem-solving skills
Excellent analytical and negotiation skills
Marketing communication effectiveness to drive awareness, sales and return on marketing investment
Ability to take and manage risk
Ability to work with a high degree of detail and accuracy in a fast-paced environment constantly meeting deadlines
Ability to deliver programs within budget
How You’ll Succeed:
At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Type of Role:
Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.