Email Marketing & Automation Lead

MCAP - Toronto, ON (30+ days ago)

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MCAP at a Glance

Joining MCAP means you will be a part of our diverse workforce of highly talented individuals who are recognized for their expertise and success! At MCAP, your professional expertise, commitment to teamwork and passion for service excellence are recognized and rewarded with competitive total rewards offering, a career with continuous learning and development (formal & informal training), and exciting opportunities in a dynamic, entrepreneurial environment.

The Role

This position is responsible for working within the marketing department and is responsible for managing dynamic email marketing campaigns targeted to both B2B and B2C audiences, and acts as an email marketing and automations specialist for the business. This position works closely with Sales, Servicing and other departments to execute on email initiatives. The Email Marketing and Automation Lead is expected to have a solid understanding of email marketing best practices and trends in their area of expertise. They work closely with the rest of the marketing team to ensure there is a strategic integration between all digital media. Responsible for creating, executing and managing consumer and business focused email marketing initiatives and campaigns including building journeys, automations, analytics and reporting activities. They manage and maintain email marketing schedules and calendars for the business. They also partner with IT partners and vendors to complete campaigns, journeys and automations.

Email Marketing

Manage the execution of emails on a day to day basis
Establish email marketing strategies using industry best practices and ensure timely execution of email marketing initiatives (B2C and B2B)
Set cadence of delivery times, manage email deployment calendar and communication for all email campaigns
Strategically align email marketing calendar with overall marketing calendar and other initiatives
Analyze ad hoc emails, email campaigns and other marketing automation results, issues and opportunities. Adjust any and all aspects of email to improve results
Work with the in-house creative team to co-ordinate production of email design, subject lines and copy
Measure results and optimize campaigns through A/B testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email
Ensure brand consistency across all campaigns and messages
Execute and deliver ad hoc and recurring reports, documented from multiple data sources to support email marketing and sales support, planning and operations, including insights and actionable recommendations on key business drivers of the organization
Responsible for delivering all analytics and complete campaign reporting including lead generation data and activities
Consult on day to day work, and execute on larger initiatives and new features/functionality
Own end-to-end marketing automation implementation process to support audience segmentation, campaign logistics, build, post campaign results and analysis
Create and maintain lists, data extensions, emails, landing pages, programs, forms, reports and surveys
Familiarity with reading and writing AMPscript, an asset
Work with data extensions from salesforce for email deployment
Work closely with other departments to create emails (including dynamic content), automations and email journeys
Create and maintain internal process documents
List management and report creation in Salesforce and Marketing Cloud
Subscribe and unsubscribe maintenance of email communications in Salesforce and Marketing Cloud

Relationship Management

Act as liaison with various other groups throughout the enterprise for support, solutions and sharing of best practices
Educate internal stakeholders on importance of communications, email subscription processes, CASL and best practices for email deployment
Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives
Work with Director, Marketing & Communications to evaluate and provide reports on effectiveness of all communications

What You Bring To The Team


2-3 years tactical, hands-on experience in email marketing and marketing automation, developing and implementing automated marketing campaigns
Advanced, hands-on experience with Salesforce Marketing Cloud (ExactTarget) including Data Extensions, Automation Studio and Journey Builder
Strong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.
Understanding of email marketing operations, technology, platforms, databases and email architecture
Advanced knowledge of Excel to provide accurate and meaningful analytics on all email marketing campaigns and ad hoc email deployments; hands-on familiarity with analytics tools (e.g. Google Analytics)
Understands email regulations and privacy rules with a solid understanding of Canada’s Anti-Spam Legislation (CASL)
Strong analytical mindset
Effective planning and project management skills
A proactive and ambitious marketer who enjoys developing new solutions to challenging data problems
Experience in integrating with Salesforce Sales/Service Cloud to push/pull data


Experience using Marketing Cloud
Experience using Salesforce
Solid experience with survey tools: use, integration with emails, Salesforce, landing pages and complex results analysis
Strong Internet, Excel, email, and electronic document management skills
Understanding of Canada’s Anti-Spam regulation (CASL)
Organizational, analytical, and problem-solving skills
Self-driven, extremely motivated, and takes initiative
Comfortable working with a team in a fast-paced environment, able to prioritize/meet deadlines within specific time constraints
A team player, this position works closely with the entire marketing team and many internal partners
Well organized and be able to track and manage projects on time and efficiently
Ability to manage email technology vendor
Experience running and optimizing large scale marketing campaigns
Knowledge of AMP script & SQL an asset
Excited about data and finding useful nuggets of information to make smart marketing decisions


Post-secondary education in Marketing, Computer Science or equivalent

If this sounds like you and you are looking to be a part of one of Canada’s largest independent mortgage finance companies in Canada, then we want to hear from you!

Be A Part Of Something Great

MCAP is an independent mortgage financing company with over $100 billion in assets under management providing mortgage solutions for residential and commercial properties. Founded in 1981, MCAP originates, trades, securitizes and services mortgages in offices across Canada. MCAP originates residential mortgages exclusively through the mortgage broker channel as we believe that a professional mortgage broker is a consumer's best option and MCAP actively promotes the services of mortgage brokers across the country. MCAP is also a leader in the Canadian residential construction lending market with over 25 years in the business. Our teams of dedicated professionals serve a variety of developer, construction and lender clients across Canada.

Position #: req613

Employment Status: Permanent Full Time

Location: Toronto; Ontario

Number Of Openings: 1

Department: Investor Mkting & Comm

Internal Job Title: Email Marketing & Automation Lead

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

MCAP provides equal opportunities for all applicants and is committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported throughout the recruitment and employment process. If you require accommodation, we will work with you to meet your needs.