PPC / SEM Marketing Manager

Growth Commerce - Vaughan, ON (10 months ago)

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About Growth Commerce:
Growth Commerce makes products that solve problems and brings joy to our customers. We are a relentless team of millennials with expertise in eCommerce, marketing, operations, and logistics. We're the team behind many e-commerce brands such as Soxy Socks, Bold Society Shoes, and Hookes Cork Shoes.

We sell 100% directly to our customers through our websites which allows us to take care of the entire customer journey: designing, manufacturing, promoting, and delivering wow-worthy experiences to our customers worldwide.

About the Job:
We are looking for a talented PPC/SEM Marketer to join our team. We have rapidly grown our business through highly effective customer acquisition strategies and need help continuously evolving and scaling these operations.

This person will be expected to manage the entire customer journey & funnel through PPC/SEM.

As our PPC/SEM Marketing Manager, you'll report directly to the Founders and will be responsible for applying your exceptional performance marketing skills towards meeting and exceeding our new customer acquisition goals.

From campaign design, performance optimization, A/B copy testing, PPC landing pages, and new campaign build outs you'll have your hands full in a large and competitive field.

We've set some ambitious growth goals and this role offers the opportunity to directly impact the marketing of the company as we scale.

This is a full-time position with options to work from either our Downtown Toronto or Vaughan office

Responsibilities

Build out search, shopping, and display campaigns

Managing and executing all aspects of PPC/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management

Responsible for the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, cost of acquisition, ROI, and other account metrics.

Manage and optimize campaign tracking and reporting for existing channels with social and content marketing
Develop and implement ad copy tests & landing page tests

Generate weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.

Run tests, tests and more tests

Requirements

3+ years of experience directly managing paid search campaigns (preferably direct to consumer brands)

Demonstrated experience managing large budgets

Proficient in Excel, Google Analytics, AdWords & Bing

A passion for paid search and digital marketing; eager to work in a collaborative, fast paced setting

Well-versed in marketing speak: CPA, CTR, impressions, etc.

Organized and data driven

Our Core Values:
We are customer obsessed: Our customers as a constant reminder of our purpose; to continuously deliver boldly design high quality fashion through a remarkable experience. We spend an unusual amount of time understanding our customers motivations and aspirations to deliver a tailored above and beyond experience each and every time.

We hold a high standard: We are hardworking performance-driven professionals who work together seamlessly and hold each other accountable to the highest standards to achieve goals that we couldn't achieve individually. No one in the company is above anyone.

We are growth oriented: if we take ownership of our personal growth then we will grow as individual professionals. When the company is growing then we have the opportunity to continuously invest more into our team member experience and career development. Together, we will grow and achieve company and personal goals which further unites us as a team.

We move fast: we operate in a highly competitive industry. This competition keeps us motivated to set goals that would appear out of reach; our alignment as a team allows to achieve the unachievable.

We are cost conscious: We do more with less. Finding a solution to a challenge without great expenditure is a badge of honour and we pride ourselves on our thriftiness.

What you'll love about us:
We are a team of smart, passionate, diverse, funny, and loving people.
We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
We value fun. This is why we host office lunches, offsite team outings, and a bi-annual company retreat.
We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.

What Our Customers Say:
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