Marketing Communications Specialist

Alexa Translations - North York, ON (30+ days ago)

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Alexa Translations
Marketing Communications Specialist
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Company Description

At Alexa, we build trust. Since 2002, we have grown our reputation in the language services industry by forging long-term relationships in the legal, financial, technical and government sectors, delivering customized and premium service. Helping our clients reach their business goals is the foundation of our success.
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Position Description

We are looking for a self-starter that is dynamic and tech-savvy to be our Marketing Communications Specialist. This position will play a key role in making sure all launches, and brand building activities are successful from the start; making sure to maintain a focus across all marketing touchpoints including digital, print, PR, social media, and trade shows.
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Responsibilities

  • Draft, present, and execute end-to-end marketing campaigns
  • Create and manage content across all online/offline channels, including web, social, blog and email
  • Develop and manage content strategy, including: developing an editorial calendar, community management, engagement, brand presence, etc.
  • Lead the digital ad strategy, managing multiple campaigns across various channels
  • Oversee and drive SEO and SEM activities and strategies
  • Responsible for the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, cost of acquisition, ROI, and other account metrics.
  • Conduct market research and be an expert, always learning about our customers, their behaviours and consumption patterns
  • Measure and report performance of all digital marketing campaigns in order to enhance and identify trends that can help achieve the desired targets
  • Planning & execution of publicity strategies & campaigns to increase market share, earned coverage, share of voice & generate sales.
  • Help cultivate strong relationships with key editors, influencers and media partners working to maximize press in national, local & trade publications
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Manage customer satisfaction surveys to drive change throughout the organization

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Qualifications

  • Bachelor's degree in Marketing or related business area
  • Minimum of 5 years of successful related marketing experience
  • Excellent communication skills, both oral and written. Multiple languages an asset
  • Strong relationship-building skills to constructively foster relationships internally and externally, including key opinion leaders.
  • Excellent interpersonal skills with the ability to work cross-functionally with teams.
  • Experience in digital marketing, SEM or SEO field whether with an agency or in-house
  • Minimum 2 years experience in digital advertising (PPC campaign management, Google Adwords, Google Adsense, Google analytics and Google MyBusiness)
  • Advanced knowledge of entire Microsoft Office Suite and G Suite
  • Desire to work on a competitive, target-driven new business sales team.
  • Highly disciplined, with excellent time management & organizational skills.
  • Excellent organizational, planning and problem-solving skills
  • Excellent analytical and research skills
  • Marketing communication effectiveness to drive awareness, sales and return on marketing investment
  • Ability to take and manage risk
  • Ability to work with a high degree of detail and accuracy in a fast-paced environment constantly meeting deadlines

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Benefits:

  • Vision care
  • Extended health care
  • Dental care
  • Onsite Gym
  • On-site parking

Job Types: Full-time, Permanent

Experience:

  • Digital Advertising: 2 years (Required)
  • Marketing: 5 years (Required)