Bringing brand new technology to life – and to the world – requires inventive marketing, clarity of message, vast reach and engagement in more innovative ways. Working closely with our engineers, our marketers develop powerful claims through scientific research and leverage traditional channels, cutting-edge digital technology, events, retail experiences and PR to seize every chance to tell the Dyson story.
Reporting to the Floorcare Category Lead, you will be provided with the hands-on learning and support you need to rise to the challenge and take full advantage of this exciting growth opportunity. You will have exposure to all areas of marketing (consumer, trade, digital and PR), and will work closely with the National Account Sales and Field Sales teams to develop and execute product and category marketing plans that drive incremental sales growth, market share gains, and brand equity and differentiation.
Work with multiple teams to develop and execute multi-channel marketing plans and assets for new product launches
Manage all Canadian image, graphics, video and packaging assets working with Dyson UK and Americas regional partners and local agencies.
Conduct research, make recommendations, and assist in delivering annual Canadian market business review across multiple product categories
Conduct in-depth analysis of competitors, market, consumers, products, and shipments to garner insights, feed into go-to-market plans, and develop strategic initiatives
Analyze results to track performance, identify issues, trends and opportunities, and continuously improve programs
Using various tracking tools, conduct ongoing market share analyses that drive business insights
Manage and track budgets to ensure programs meet objectives and provide finance with accurate and timely reporting
A dynamic, enthusiastic and collaborative professional who
Has a university degree and at least 2 years of experience in a similar Marketing role, working with premium brands
Is passionate about building consumer and technology brands
Is dynamic, energetic and results-driven with a sense of urgency
Is a broad thinker with the ability to conduct in-depth analysis, identify the root cause of complex problems, and generate creative solutions
Able to succinctly summarize data, provide insightful commentary, and communicate with impact
Has strong attention to detail and commitment to superb execution
Works well in a fast-paced, entrepreneurial environment where initiative, leadership and flexibility are drivers for success
Successfully builds and maintains relationships in a collaborative team environment
Computer skills, with a comprehensive knowledge of MS Word, Excel and PowerPoint
When applying, please don't forget to attach your resume.
Dyson Canada is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities.
We thank all applicants for their interest, however only those selected for an interview will be contacted.