Communications Specialist, Digital Health
Posting #: 19-0976
Status: Full-Time, Temporary (3-year contract)
Location: Sudbury, Ontario
A dynamic and growing health care environment awaits you in Sudbury Ontario: Canada’s
happiest city! Surrounded by provincial parks and over 200 lakes, Greater Sudbury has over
160,000 residents and is a rich mix of urban, suburban, rural and wilderness environments. Just
a one hour flight or four-hour drive from Toronto; here, you will experience the balance of a
challenging clinical career and a comfortable lifestyle, right in the heart of Northern Ontario’s
Health Sciences North (HSN) is seeking an experienced communications strategist to lead
HSN’s creative and multimedia content to support the Digital Health Transformation project
team’s engagement activities and support HSN’s digital transformation goal. You will develop
and lead all internal and external communications and engagement strategies, to keep HSN
stakeholders engaged in the evolution of our three strategic outcomes – a regional Electronic
Medical Record (EMR), a Human Capital Management Solution and a Patient Portal.
The successful candidate should have a minimum of a three (3) year Diploma in
Communications, Marketing, Public Relations, or Digital media from an accredited College.
Preference will be given to candidates with a four (4) year Bachelor’s Degree in
Communications, Marketing, Public Relations, or a related field from an accredited University.
We are looking for a minimum of five (5) years’ experience in a communications department
preferably within a health care environment. Preference will be given to candidates with
corporate and change management experience. Bilingualism is an asset
The full job description can be viewed on the HSN Careers Website.
We offer competitive salary and vacation, extended health and dental benefits, and a pension plan through
Interested applicants are asked to apply directly to posting #19-0976 by Wednesday, September 25,
2019 at 4:00 pm on the HSN Careers Website at hsnsudbury.ca/careers. External applicants can
learn more about Sudbury by viewing the Relocating to Sudbury link on our careers portal.
Date Posted: September 11, 2019
Posting #: 19-0976
Position: Communications Specialist - Digital Health
Status: Temporary Full-Time (October 2019 to October 2022)
Program: People Relations and Corporate Affairs
Department: Communications and Community Engagement
Site: Sudbury Outpatient Centre (SOC)
Develop and lead the implementation of an internal and external communications and engagement
strategy to support HSN’s ‘Be Digitally-Enabled’ Strategic Plan goal and its three outcomes - a regional
Electronic Medical Record, a Human Capital Management Solution and a Patient Portal. In collaboration
with the Digital Health Transformation Office (DHTO) and project teams, inform internal and external
stakeholders across the region of HSN’s progress in implementing these outcomes.
Under the general direction of the Manager, Communications and Community Engagement, with dual
accountability to the Director, Digital Health and related project teams.
1. Lead the development of communications strategies with a goal to engage internal audiences,
external partners and other stakeholders, across all traditional and digital platforms.
2. Work closely with HSN’s Corporate Communications team to ensure alignment with corporate
priorities, branding and communications standards and to produce fully integrated online and offline
3. Provide strategic communications advice at DHTO planning meetings, and provide
communications updates to the DH Steering Committee as required.
4. Provide DHTO with an annual workplan, recommend final content, and most appropriate
communication vehicles; produce a monthly summary of communications results.
5. Collaborate with ONE communications at the regional level in all joint communications activities.
6. Work with DHTO in development of project branding, visual identity and corresponding materials.
7. Lead DHTO’s project content on HSN’s intranet and on public-facing websites.
8. Update and maintain project editorial calendar and production schedule.
9. Participate in project team focus groups that involve HSN leadership, front-line staff, and
community stakeholders to develop tactics and content that resonate and foster engagement.
10. Evaluate tactical methods on an ongoing basis; revise and refine efforts to ensure maximum
effectiveness and impact.
11. Conduct research and analysis to identify and track industry trends and best practices.
12. Research, write and design digital and traditional media content, including digital newsletters,
blogs, presentations, infographics, media releases, platform updates and notices, that meet
Accessibility for Ontarians with Disabilities Act (AODA) guidelines.
13. Prepare speaking notes for project leadership as required.
14. Develop quality graphics, photographs, and video content that contribute to effective digital
15. Work closely with partner communication leads to ensure collaborative approaches.
16. Plan, organize and support project public and engagement events.
17. Determine and align improvement projects with HSN’s Strategic Plan; monitor and adjust to
achieve goal outcomes.
18. Participate in education and training specific to relevant federal and provincial health and safety
legislation, standards and guidelines.
19. Educate and promote health, safety and wellness in the work place.
20. Represent the department or program on various committees and in meetings as required.
21. Perform other duties as required.
EDUCATION AND TRAINING:
1. Minimum of a three (3) year Diploma in a relevant field (e.g. Communications, Marketing, Public
Relations, or Digital Media) from an accredited College.
2. A four (4) year Bachelor’s Degree in Communications from an accredited University is preferred.
3. Ministry of Labour “Worker Health and Safety Awareness in 4 Steps” training certificate is required.
1. Minimum of five (5) years related experience in communications, including traditional, social and
digital media content development.
2. Experience working in a health care environment is preferred.
3. Experience with internal and external corporate engagement and change management strategies is
4. Experience with Content Management Systems and Web design is preferred.
1. Demonstrated knowledge of hospital and health system issues.
2. Demonstrated ability to identify the foundation of a compelling story.
3. Demonstrated ability to develop internal and external content following best practices.
4. Demonstrated ability to understand and relate to the target audience(s) to strategically identify and
synthesize news topics.
5. Demonstrated excellent judgment and analytical skills.
6. Demonstrated knowledge of videoconferencing, web-streaming and digital content management
7. Demonstrated ability in photography, events coverage, team portraits, campaign specific and
8. Demonstrated ability in videography, shooting, editing, and b-roll production.
9. Demonstrated knowledge of hospital accountability.
10. Demonstrated excellent presentation skills.
11. Demonstrated training, experience or utilization of lean methodology for process improvement.
12. Demonstrated ability to independently identify issues, plan improvements, measure success and
13. Demonstrated excellent computer skills with proficiency in Microsoft Office Suite (e.g. Word, Excel,
Power Point, SharePoint and Outlook), Adobe Creative Suite and Google Analytics.
14. Demonstrated superior interpersonal and communication skills, both written and verbal.
15. Demonstrated ability to work efficiently in a high pressure environment, manage multiple projects, a
diversified workload, rapidly changing priorities and challenging deadlines.
16. Demonstrated discretion and maturity when handling confidential information.
17. Demonstrated commitment to the safety of co-workers and patients.
1. Successful criminal reference check is required for vulnerable sector.
2. Proven ability to work independently and in a team environment.
3. Demonstrated ability to interact with all staff levels across the organization.
4. Demonstrated ability to perform with minimal supervision; to prioritize duties.
5. Demonstrated commitment to ongoing professional development.
6. Demonstrated professionalism in dealing with confidential and sensitive issues.
7. Demonstrated positive work record and excellent attendance record.
8. Ability to meet the physical and sensory demands of the job.
9. Ability to travel between local sites.
Selection Process: Candidates will be selected for this position on the basis of their skill, ability,
experience and qualifications as identified in the resume and completed
Application Form submitted. The Hospital reserves the right to conduct a formal
interview where required.
Bilingualism is an Asset
N.B. Applications for this position must be submitted to the Human Resources Department before 1600
hours on September 25, 2019.