The Community Manager will act as the face and voice of BZAM’s brands across several digital channels. Reporting to the Director of Marketing Operations, this person will be responsible for the ideation, execution and reporting of all digital marketing, social listening and social media content. With each of BZAM’s brands requiring their own voice and identity, the Community Manager will be responsible for maintaining and steering the brand across multiple platforms, promoting culture and maintaining the company’s positive reputation. The successful candidate will be attentive to target market voices, participate and engage in social conversations, and translate messages into clearly defined goals and effective marketing strategies. They will possess the ability to monitor a portfolio of multiple brands, as well as bring experience utilizing non-traditional marketing strategies to support the BZAM brands. This person will also be responsible for customer relations and act as a liaison between the brand and the consumer.
BZAM is as awesome as it sounds! We are an integrated cannabis company whose mission and brand stand for quality and integrity. Our commitment to excellence, service and employee satisfaction is demonstrated in our agile and strategic approach to market entry and investment in our people. As an emerging company in a rapid growth industry, BZAM’sinnovative and accomplished leadership team is the cornerstone of our business and portfolio development.
Ø Collaborate with internal teams and external agencies to develop and manage social media marketing campaigns and daily activities, ensuring brand consistency;
Ø Clearly identify target markets, monitor social media trends, and conduct extensive research to develop relevant content, benchmark trends, and audience preferences;
Ø Create editorial calendars and syndication schedules for all distinct brands on a reoccurring basis;
Ø Collaborate with Creative team to develop content, landing pages, published content, promotions and campaigns to cultivate leads and sales;
Ø Monitor, listen and respond to users, building online reviews, company reputation, and advocating for BZAM’s multiple brands in social media spaces;
Ø Become fully knowledgeable in BZAM’s products and sales processes, provide informed responses to online inquiries, and engage in ongoing education to position him/herself as an influencer;
Ø Participate in social strategy planning including, but not limited to channel planning, communications planning, content planning, resourcing, playbooks, community management guidelines
Ø Participate in internal and agency brainstorms and be a stakeholder at the table when generating ideas and discussing feedback;
Ø Develop copy and concepts for social content as required;
Ø Network and build trusting relationships with potential customers, industry professionals, and media; building relationships and identifying synergies with local creators, artists, and makers;
Ø Assist in the planning, execution and reporting of all online campaigns and digital media research and multimedia planning;
Ø Promote company visibility and social content expression throughout generation and optimization of company pages within various platforms;
Ø Monitor, analyze and report qualitative data and key metrics (SEO, web traffic), adjust strategy as necessary and report findings (ROI, benchmarks, campaign effectiveness, threats) to senior level managers;
Ø Gather social media KPI’s including audience growth, engagement, brand reach, response quality adnate, leads/traffic, and conversion rates;
Ø Distribute and assist with production of e-newsletters and monitor subscribers to all brands;
Ø Organize and participate in events, experiences, and education to build community and brand awareness;
Ø Identify gaps in the community or customer experience, and bringing people together to close gaps;
Ø Make recommendations for local products and services; and
Ø Monitor, respond and report on feedback and online reviews on customer experience.
WHAT YOU BRING:
Ø Bachelor’s Degree in Communications or Marketing strongly preferred; equivalent education and strong experience in traditional marketing will be considered;
Ø A passion for all things digital-marketing and social media with a strong desire to connect with people through various online channels;
Ø A strong proficiency in content marketing theory and application;
Ø Superior understanding of target consumer demographics, social video trends, relevant visual/graphic design techniques and network applications; a proven ability to stay ahead of emerging trends in marketing and social media;
Ø Exceptional creativity with an aptitude for generating new innovative content and creating new ways to engage online communities;
Ø The ability to cultivate relationships with customers and the ability to provide exceptional customer experiences across all channels;
Ø Proven expertise and in-depth knowledge of social media platforms (i.e. Facebook, Twitter, Instagram, YouTube, Snap Chat, TikTok etc.), deployment techniques and content optimization; and
Ø Superior time management and prioritization skills, exceptional communication skills (i.e. written, oral, language).
You Are TECHNICALLY SAVVY, CREATIVE and INNOVATIVE with sound aptitude for quick learning.
You Have EXCEPTIONAL CUSTOMER SERVICE SKILLS with demonstrated ability to serve social media customers through effective customer interaction approaches (i.e. empathy, patience, advocacy and conflict resolution); you have an aptitude for brand representation.
You Are AGILE and FLEXIBLE, with ability to move between creative and analytical marketing skills, support marketing decisions and proposals, and identify risks and apply conflict resolution principles to mitigate issues.
Ø 3-5 years’ experience as a social media manager or community manager;
Ø Proven demonstrated experience providing exceptional customer experiences across multiple channels;
Ø Experience working in the cannabis space or within a highly regulated industry is considered a strong asset;
Ø Strong experience sourcing, managing content development, and publishing; copywriting experience is considered a strong asset:
Ø Demonstrated experience mapping out comprehensive marketing plans, analyzing campaigns and translating anecdotal/qualitative data into recommendations for strategy vision; and
Ø Experience working in a start-up environment preferred.
WHAT WE OFFER:
Ø Competitive Compensation Package
Ø Rapid growth and advancement potential
Ø Learning and development opportunities
Ø Dynamic and innovative environment
Ø Exceptional culture
BZAM is an Equal Employment Opportunity employer that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.
Job Types: Full-time, Permanent
BZAM Cannabis is committed to following all provincial and federal public health authority guidance pertaining to COVID-19