Senior Communications Specialist

Kasian - Toronto, ON (15 months ago)

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We are seeking a Senior Communications Specialist for either our Toronto or Vancouver office to promote the Kasian brand internally and externally. This person will create persuasive and well-written copy for print and online mediums and manage all content-related projects across all practice areas and market sectors. While supporting and working alongside the Marketing team, you will utilize your talents as a writer and storyteller to ensure Kasian is well-positioned with our current and potential clients.

The role:
Tell the stories of Kasian’s work— how our projects respond to a client’s mission, building program, function, site context, and their place in history
Manage and execute the communications plan for external and internal audiences, including the social media strategy based on the annual Marketing Plan
Use a compelling brand voice and tone—be it written, spoken, or online—to translate firm and marketing objectives into purpose-driven written content that is clear and emotionally engaging
Create written material for our website and social media channels, marketing campaigns, events, award submissions, proposals, collateral, presentations, blog articles, and other writing assignments
Work with our technical staff and marketing team members to develop and write case studies, white papers, blog posts, awards submissions, conference abstracts and presentations to develop compelling stories
Ensure Kasian’s digital footprint and communications convey a unified voice, follow established standards, and project our brand identity
Ensure Kasian receives steady media coverage for our projects by building relationships with key connections, including industry journalists and bloggers, and seeking out opportunities by pitching ideas for publication
Establish and maintain an up-to-date media list, media kit, and editorial calendars for Kasian’s market sectors, and build relationships with editors, industry publications, and conference program chairs to increase exposure of the Kasian brand
Write pitches for speaking opportunities; assist with story development and preparation
Work with the Marketing team to develop and communicate Firm news and updates on both internal and external platforms
Support proposal and pursuit efforts by developing tailored content, and provide copywriting support for new narratives
Track and review performance for communications activities to refine best practices and increase ROI

What we’re looking for:
A Bachelor’s degree or Diploma in Marketing, Communications, English, Journalism, or Architecture
5-10 years’ experience as a copywriter or content strategist, preferably in the design industry
Well versed in public relations practices particularly in the areas of media relations, social media, and internal communications
Track record of creating public relations plans, communication plans, social media plans, etc. with proven success in achieving the campaign’s objective
Superior ability to write concise, creative, and engaging material
Someone who brings their A game, has excellent written and verbal communication skills and design fundamentals
Ability to prioritize, self-schedule, and operate under and manage tight and competing deadlines while working with colleagues from various departments, market sectors and locations
Proven experience securing coverage in major industry publications and a solid network of sector-specific media contacts
Experience in the digital and social media realm
Highly proficient in Adobe Creative Suite (InDesign, Photoshop & Illustrator), as well as Microsoft Office (Word, Excel and PowerPoint) is a must

Need some convincing? Check us out on our social media channels @KasianDesign (Twitter and Instagram) and Linkedin to see what #LifeatKasian can offer!