Enchant Christmas is a premium, immersive holiday experience aimed at inspiring awe and wonder in the hearts of friends, families, and communities, featuring the World’s Largest Christmas Light Maze, Artisan Christmas Market, and so much more. Enchant is a fast growing company that is taking over multiple Major League Baseball stadiums this year, with a plan to grow to more venues in the years to come.
The Communications Manager will be responsible for working with the Director of Communications to deliver strategic public relations campaigns for the Enchant Christmas brand on a global level. The Communications Manager is the direct contact for all consultant field publicists, coordinating their timelines, focus, and generally keeping the workflow on-track for the duration of their contracts. The Communications Manager will work with key stakeholders to develop cross-category plans to drive awareness of Enchant products – inclusive of event tickets, client gifting opportunities, group sales, merchandise, storybook sales, interactive experiences, and more, 365 days a year and when relevant, during key times of year (e.g., back to school, New Years, etc.). The Communications Manager will also collaborate with the Director of Communications on all corporate communication strategies and the implementation of resulting campaigns.
The Communications Manager will be responsible for building and maintaining relationships with media central to our business including but not limited to, consumer, lifestyle, and family outlets, in addition to key fan sites and national social influencers. This role will architect and manage the creation and execution of both the Influencer and Ambassador programs with field publicists.
Finally, the Communications Manager will be responsible for contributing heavily to the process of creating consistent, compelling messages used across Marketing and Event Production departments, be it the website, collateral, in-event signage, etc. This work will take the form of copy writing, editing, and proofing across mediums be it print, digital, social, verbal, etc.
This full-time position offers an incredible opportunity for someone who wants to be innovative and creative each day, working alongside a team of passionate professionals who love pushing the envelope and creating one-of-a-kind memories for our guests.
Liaise with the Director of Communications to develop internal communication strategies and tactics to build awareness and buzz about Enchant Christmas goals and campaigns.
Management of a team of contract publicists across the country who will implement plans according to Enchant Christmas directives developed in part by the Communications Manager
Craft scripting and messaging in support of event positioning, charity programs, strategic partnerships, and overall Enchant brand, and direct a team of contract field publicists in their additional execution of these initiatives
Manage and implement public-facing announcement calendar for all key Enchant communications events and campaigns
Oversee the logistics for special press events and stunts in support of Enchant Christmas with team of contract field publicists, and responsible for gathering all resulting media coverage for reporting purposes.
Development of all PR communications and liaising with relevant field publicists to adapt those communications per market
Lead the charge on drafting corporate communications materials for external and internal stakeholders, including Q&A documents, talking points/scripts, messaging platforms, interview briefs, corporate statements, bios, business development pitch deck support, company announcements, and more.
Serve as the ambassador of a consistent brand voice throughout all communications and marketing platforms - from social media pages to physical print collateral.
Manage compelling materials for press kits, stunts, special events and other PR initiatives, including event press releases, photography, sizzle reels, and positioning statements.
Serve as the direct contact with all field publicists to ensure their successful execution of all press interviews, onsite visits, and coordination with talent or Enchant staff.
Work with Director of Communications and Field Publicists to develop a suite of story angles each event season, and organize all field publicist coverage to ensure strategy and messaging are aligned, and flag any potential issues.
Support Director of Communications on any crisis communications process and response
Oversees analytics reporting on media coverage including digital, print, broadcast, and social.
Manage an assigned budget; collaborate with Director of Communications to hire and on-board new field publicists, as needed
Minimal travel required, with an emphasis on strategically attending select media missions for the growth of the Enchant network.
Collaborate within the marketing department on the development and implementation of branding strategies from the communications and copy-writing standpoint.
In line with company brand standards, create a glossary of official Enchant terminology.
Provide content copy-writing support, as needed.
Truly excellent verbal and written communication skills.
Comfortable in the informative and creative writing spaces.
A go-getter capable of excelling in an independent workplace, but also enjoys teamwork.
Enjoys meeting new people with the intention of building the company network
Can have fun effectively thinking outside the box.
Has proven experience building communication-driven campaigns and seeing them through to successful completion, is active on social media platforms and thus plugged into pop culture, with experience and comfort with a variety of digital tools.
ENCHANT FIVE STAR VALUES
Five Star Values (required of all Enchant consultants and employees, regardless of position)
Exceptional service: Takes assertive action to build internal and external customer relationships and loyalty; meets or exceeds the needs of individuals (i.e., residents, students, program participants and co- workers) and provides satisfaction within available resources.
Collaboration: Initiates and participates in mutually beneficial alliances, partnerships and joint work efforts within work group and across departments and organizational lines; helps others achieve overall organizational high performance, quality outcomes and Enchant’s goals and objectives.
Accountability for Positive Outcomes: Takes personal responsibility for meeting and exceeding goals and standards; acts continuously to improve services; seeks opportunities for continuous development; assumes responsibility for errors and learns from them.
Fosters Innovation: Initiates and responds to change positively; seeks and recommends or implements creative improvements in services; encourages and applies out-of-the-box thinking; challenges current practices when they are counter to goal achievement; focuses on doing the right things as well as doing things right to accomplish strategic objectives.
Values Company Family: Creates an atmosphere of accepting all others; treats co-workers, interns, volunteers, program participants, visitors, and business partners with dignity and respect; continually strives to include all others to produce higher quality services; builds positive, productive work relationships.