About the Department Our Content Team gives strategic direction, support, and resources to in-market teams worldwide for programs, campaigns, and projects. This group also leads content creation, including our international social media presence and consumer-facing websites.
Stand out from the crowd. Join Destination Canada as a Content Specialist! / Démarquez-vous! Joignez-vous à l’équipe de Destination Canada au poste de spécialiste du contenu!
Job Grade & Compensation : DC-06 $72,920 - $91,150 (CAD) + Bonus
Language Requirement : English Essential/Anglais essentiel
Security Clearance Level : Enhanced
Employment Status : Term
End Date (Term Roles) : 6/30/22
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THE WORLD WANTS MORE CANADA. JOIN US?
Destination Canada is looking for a Content Specialist to join our team in Vancouver.
Experienced in content marketing, you will be a vital member of the team promoting Canada as a premier tourism destination to your assigned region. You’ll thrive managing the planning of content for your assigned region, overseeing a variety of content partnerships and working closely with a cross-functional team to execute our programs.
Our ideal candidate is collaborative, solutions-focused and has strong and effective project management skills.
Success in this role requires working with different time zones, flexibility and adjusting to changing work schedule demands.
Join Destination Canada and join a team that is inspiring travellers to explore Canada every day.
DUTIES: Reporting to the Senior Manager, Content Marketing, the incumbent is responsible for the planning, development and distribution of content as it relates to campaign activities for their designated regional squad. As such, the incumbent will also take direction from the regional manager. The role supports the development, implementation and evaluation of the integrated multi-channel marketing for the leisure travel and trade market programs. Key duties include implementing content marketing activities aligned with the global marketing strategy, project managing content development with agencies and publishers as well as managing key projects as directed by the Manager.
The role requires a n excellent understanding of content marketing, strong project management skills and an ability to guide teams in the development of story ideas across a variety of markets and formats.
The role is responsible for providing expert guidance and oversight to third-party content providers (including, but not limited to, agencies, content publishers, and freelancers) as well as planning and overseeing content creation for Destination Canada’s own consumer websites.
The incumbent collaborates with partners on a daily basis and a flexible schedule may be required to accommodate various time zones.
EDUCATION: The position requires at a minimum the graduation from a recognized university, or specialized community college training in marketing, communications or business administration, or an acceptable combination of education, training and experience.
EXPERIENCE: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:
Minimum of 5 years of experience in marketing
Minimum of 2 years managing content for a brand, in terms of content creation, implementation, and measurement
Experience working with multiple stakeholders including but not limited to agencies
Experience writing and editing content in a professional capacity
Experience in the tourism industry is an asset
Excellent understanding of content marketing and communication channels
In-depth knowledge and understanding of social media platforms and advertising models
Knowledge of website publishing, and website functionality
Knowledge of project management and planning including financial and administrative management
Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook), social media management tools (e.g. Hootsuite, Crowdriff) and Content Management Systems (Wordpress, Drupal)
Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement
Knowledge of the latest marketing and technology trends an asset
Knowledge of the travel industry in global markets, particularly in Asia Pacific, is an asset
Ability to deliver against content marketing strategy and measure success
Excellent ability to communicate verbally and in writing
Ability to manage different content producers (for owned and paid channels) while upholding a consistent brand voice
Excellent editing skills with a focus on aligning resulting content with an overarching program strategy
Understanding of social media best practices and measurement
Ability to thrive in a fast paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills
Ability to build and maintain strong partnerships within the industry
Effective communication skills with deep understanding of international communication best practices
Initiative and judgment to plan, implement, and measure work on all channels
Focused and detail-oriented
Comfortable embracing ambiguity
PERSONAL SUITABILITY: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.
ENTITLEMENT TO WORK: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.
Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
Please note that Destination Canada will not be providing relocation assistance.
NOTE: You must be able to provide proof of your education credentials if requested. When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.
Destination Canada is Canada’s national tourism marketing organization and a federal crown corporation owned by the Government of Canada. We lead the Canadian tourism industry—working with tourism partners, the private sector and governments of Canada—to position Canada as a destination of choice for global travellers. Our mission is to support industry partners, boost Canada’s profile and grow tourism export revenue for Canada internationally. We also provide the industry with key intelligence and research tools for competitive insights and analysis. Through data-driven marketing strategies, our campaigns make international impact promoting Canada as a premier, four-season tourism destination.
Destination Canada is a proud equal-opportunity employer. We are committed to reflecting the diversity of Canada through fair hiring and accessible employment practices. By promoting an inclusive workplace as dynamic as our country, we are better able to promote Canada’s culture to the world. Applicants who need special accommodations can make requests at any stage of the recruitment process by contacting email@example.com with any needs. Our workplace is bilingual with communications, resources and services in both Canadian official languages. Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.
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