Global Manager, CRM & Marketing Automation

G Adventures - Toronto, ON (30+ days ago)

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Department: Marketing Location: Toronto , Canada
SNEAK PREVIEW

We're a tight-knit group of creative specialists who ideate, design, code, write, film, and edit every piece of award-winning advertising, communications, and brand collateral for the world's greatest small-group adventure travel company. We work fast. We work hard. We serve a global brand that stubbornly refuses to stop growing. We do it all in-house, and we have a blast making it all happen.

The G Adventures Global Marketing team is on the hunt for a passionate, intelligent, experienced, hard-working, and authentic Global Manager, CRM & Marketing Automation. If you fit the bill, please apply. We can't wait to meet you.

ROLE DESCRIPTION

At G Adventures, we're obsessed with the customer, our traveler; it’s about engaging and connecting emotionally with each and every one of them, along each and every step of their journey so they keep coming back for more.

As the Global Manager, CRM & Marketing Automation you will lead a team of 3 (one CRM Specialist and two Marketing Automation Specialists) to develop conversion, loyalty and retention programs across all relevant channels.

You’re someone who’s looking to build a world class team and make a difference. We’re looking for someone with opinions, and the ability to express them. Someone with a strong customer marketing background, who can balance the need to drive short term conversion with the need to build long term loyalty to our brand. Someone who aspires to use their direct marketing skills to help change people's lives through travel. Sound like a lofty goal? We live and breathe our brand promise every day, so if you're up for it, we want you on our team.

RESPONSIBILITIES

With the support of the Director, Digital Marketing & Communications, act as the key CRM & Marketing Automation expert within the Global Marketing team
Manage, nurture, and grow a small team of CRM and Marketing Automation Specialists to execute conversion, loyalty & retention campaigns on a global and/or regional basis
Oversee all marketing communications to existing customers and prospects via digital messaging systems (email, SMS, app notifications)
Partner with the Technology and Operations team to ensure transactional emails are optimized
Own the consumer and travel agent lifecycle across all channels to ensure relevant communications
Continue to optimise our lead nurturing flows and engagement streams
Partner with the design, video, web, social teams to develop and execute tactical campaigns to drive revenue
Continue to refine lead scoring model to optimize campaign performance
Develop strategies to increase repeat purchase rate among travellers
Support the paid media team with audience data for targeting and retargeting across advertising platforms
Work closely with the web and e-commerce teams to align personalization and recommendation programs to enhance the customer experience
Develop, implement, track and measure email communications to evaluate and improve on the results of all campaigns
Understand and become an expert in our industry, our business, our culture, our customer, and use that knowledge to create effective, impactful, strategic and share worthy work
Actively contribute to the Digital Marketing & Communications team in a collaborative and meaningful way that helps support, inspire and motivate fellow colleagues and managers alike
Lead with service - we're an in-house agency! and contribute to an engaged and dynamic corporate culture
REQUIREMENTS

Bachelor's degree in business, marketing, travel and tourism, technology, or a related field
3-5 years experience in a marketing automation capacity in-house or at an agency
Experience with building and leading a high performing team
Solid knowledge and skills in acquisition, conversion, loyalty & retention marketing
Proven campaign management skills with the ability to manage multiple projects in a highly collaborative environment
Proficiency using marketing automation platforms (Marketo preferred) and experience with a CRM tool (Salesforce preferred)
Experience with email automation, triggers, and deployment
Strong working knowledge of HTML, CSS, image editing, mobile optimization and best practices
Demonstrated ability with data management including audience analysis and segmentation, data capture, normalization
Experience with A/B testing tools, continuous improvement and optimization
Broad knowledge of APIs in an automation context and experience with web personalisation tools, an asset
Demonstrated ability to work effectively as both an individual and as part of a team
We thank all interested candidates however only those chosen for an interview will be contacted.

***QUALIFIED APPLICANTS MUST HOLD APPROPRIATE CITIZENSHIP OR DOCUMENTS PERMITTING THEM TO RESIDE AND WORK IN CANADA***

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

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