Senior Director, Loblaw Brands – Meal Solutions, Marketing

Loblaw Companies Limited - Toronto, ON (30+ days ago)

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Location:
49 Fraser Avenue, Toronto, Ontario, M6K1Y7

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Meal Solutions is a new entrepreneurial venture within Loblaw focused on solving the persistent challenge of putting dinner on the table for Canadians. Our vision is to create an inspiring portfolio of easy and nutritious meal solutions for consumers. This is an exciting opportunity to build and grow a business that will make a positive impact for consumers, leveraging Loblaw’s unique digital and bricks and mortar assets, and iconic brands.

Reporting to the Vice President, Meal Solutions, the Senior Director, Meal Solutions Marketing will build and lead the marketing team responsible for growing this new business venture. They will be a founding member of the team and will serve as part of the senior leadership directing this business. They will be focused on developing and executing a marketing strategy that will drive efficient customer acquisition and high retention, while driving awareness and trial. This position requires an entrepreneurial builder mindset, ability to balance strategic thinking and meticulous execution, and a strong ability to collaborate and influence.

Responsibilities:
Design and build an outstanding customer interaction experience that reduces friction between inspiration and solution
Think strategically and define vision in order to enable team to shape and execute on tactical initiatives
Leads the team in understanding our customers better than anyone in the industry
Develop strategies to aggressively build customer base while maintaining a high retention rate and increasing consumption among our best customers
Define and develop the PC Chef brand within the PC Masterbrand guidelines as guardian of the customer experience including but not limited to; graphics, photography, personality, tone overall customer experience
Partners with the Senior Director – Product Development to define and develop product guardrails and guidelines based on a deep understanding of the consumer and Loblaw’s Meal Solutions vision
Build an effective working relationship with the Meal Solutions Senior Leadership Team
Lead, coach and develop the marketing team
Ensure alignment of front end order generation with operations technology of demand planning, order management and fulfillment
Prepare and execute a strategic marketing plan that supports the 10-year meal solutions plan objective of leading the market by 2028
Deliver against annual marketing plan
Ensure efficient day to day operations of the marketing team

Qualifications :
3 – 5 years’ experience and demonstrated ability to deliver customer acquisition in a digital environment
Demonstrated ability to develop and build a high performance team
Exceptional web business acumen
Demonstrated ability to build a consistent branded experience
Familiarity/experience in the development/build of digital customer experiences
A passion for food
An entrepreneurial spirit
Excellent communication skills and demonstrated ability to build strong working relationships
Ability to negotiate and influence with both internal and external stakeholders as required
A leader who enables and inspires their own team, as well as teams that don’t report into the person, to do their best work
Creative thinker with a proved track record of developing innovation marketing campaigns

How You’ll Succeed:
At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:
Full time

Type of Role:
Regular

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.