E-Commerce Specialist

NaturPet Inc. & Natures Formulae Health Products Ltd. - Kelowna, BC (30+ days ago)

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Natures Formulae Health Products Ltd. is a growing natural health product manufacturer located in Kelowna, British Columbia and NaturPet Inc. is the subsidiary responsible for NaturPet, Dr. Maggie, Master Formulae, and Natures Formulae branded product sales. We are looking for a candidate to join our rapidly expanding operations, as part of our brands team. Reporting to the General Manager of Brands, the E-Commerce Co-ordinator is responsible for coordinating all e-commerce activities to drive awareness, new customer acquisition, engagement and revenue for NaturPet Inc. This digital-savvy professional will be accountable for the day-to-day execution of the e-commerce business and online sales strategies.


· Coordinate the execution of performance campaigns from beginning to end, including management of project timelines, arranging content creation, ongoing program optimizations and campaign reporting

· Drive quality traffic to websites with efficient and effective channel spend resulting in strong ROAS

· Lead analytics effort to understand site and user behavior to identify opportunities to improve the experience and conversion rate

· Develop a website traffic plan and create goals and benchmarks to measure success

· Optimize sales funnels and user experience on WordPress websites

· Set up search ads and monitor campaign performance

· Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

· Measure and report on performance of all digital marketing campaigns, assesses against goals (ROI, KPIs)

· Add promotions, products and content to websites when required

· Collaborate with internal teams to create digital experiences and optimize user experience

· Develop link building strategies and implementation

· Management of online marketplace business

· Develop efficient social media advertising campaigns driving traffic and sales on eCommerce websites

Skills, Experience, Attributes

· Minimum of 3 years’ experience in e-commerce platforms

· Expert-level knowledge of digital platforms, including WordPress, WooCommerce, google analytics, google merchant centre, search ads, Facebook Business Manager, online marketplaces including Amazon and Walmart, Click Funnels or Cartflows, heat maps, email marketing & CRM software

· Proven track record of successfully creating and managing online campaigns

· Analytical thinker able to generate reports on the performance of online marketing activities and make recommendations based on those results

· Excellent understanding of digital marketing KPIs

· Strong problem solving skills in the online world

· Work on multiple projects in a fast paced, deadline driven environment

· Highly creative with excellent analytical abilities

· Up-to-date on the latest trends and technologies in digital marketing

· Proficient in Microsoft office, adobe creative suite, google drive

Our Ideal Candidate

· A hard-worker with proven organizational and time management skills

· A success-driven mindset with a constant willingness to learn and improve

· A collaborative individual who thrives in an independent or team environment

What we offer:

  • Base plus commission
  • Fun and supportive team atmosphere
  • Company sponsored lunches and social events
  • Flexible working hours that complement core business hours

How to Apply:

Please submit your resume and cover letter before Aug 21, 2020.

Only applicants selected for an interview will be contacted. Check out our websites to learn more about us.





Application deadline: 2020-08-21

Job Types: Full-time, Permanent

Additional pay:

  • Commission Pay


  • Company Events
  • Dental Care
  • Disability Insurance
  • Extended Health Care
  • Life Insurance
  • On-site Parking
  • Paid Time Off
  • Vision Care


  • 8 Hour Shift
  • Monday to Friday


  • Wordpress: 3 years (Preferred)
  • E-commerce: 3 years (Preferred)
  • Google Ads / SM Ads: 3 years (Preferred)
  • Amazon & Online Marketplace: 2 years (Preferred)

Work remotely:

  • No