Digital Marketing Manager

AudienceView - Toronto, ON (30+ days ago)

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The Company:
AudienceView is an organization of people who are passionate about the business of live events. We create industry-leading software solutions that fuel attendee engagement, ticket sales, and advertising solutions for close to 9,000 higher education, music, and theater venues in 15 countries around the world. AudienceView employees share a vision to help entertainment organizations deliver exceptional experiences for people who love live events. We achieve this through innovative technology, popular media brands, effective distribution strategies and a dedicated team of experts that help propel our clients’ success every single day.

Position Summary

AudienceView is looking for a passionate, analytical minded digital marketer to drive growth for our B2B software solutions. In this role, you’ll have the opportunity to help define, execute and evolve our integrated growth strategy as you measure, test and optimize each step of the top of the funnel.

Responsibilities and Objectives:
Help develop and execute our ‘Lead Generation Engine’ to:
Grow our number of qualified leads, marketing opportunities generated and closed by meeting or exceeding quarterly KPIs and goals.
Partner with our Website Manager to create new lead capture opportunities and design high converting landing pages.
Collaborate on SEO strategy and execution while partnering with Content Marketing lead to ensure content is optimized and activated.
Test and re-test marketing channels in an agile, collaborative manner
Assist in developing lead scoring process that generates qualified lead lists for outbound campaigns (calling and electronic touch).
Manage all digital marketing spend and adjust spend to improve ROI.
Partner and communicate with Business Development Reps to ensure alignment on campaigns, messaging and delivery.
Support and align with Field Marketing team on regional-specific campaigns and initiatives (ie regional meetups, Account-Based campaigns, industry publication ads etc.)
Plan, execute and optimize marketing strategies for driving lead generation (TOF). The strategies must employ a multi-touch approach, integrating channels such as email, paid marketing channels (SEM, display, native, paid social), social media, dedicated landing pages, chat, tactile, content, etc., to engage the target audiences and provide relevant content and messaging at each step of the purchase process.
Improve and expand our end-to-end campaign tracking process while utilizing this to monitor, assess and report on marketing campaigns performance and provide direction and guidance based on analysis of results.

Requirements:
5+ years in a digital marketing
Proficient in sales and marketing technologies, such as SalesForce, Pardot, Google Analytics, Google Ads, Tag Manager, Wordpress, Adroll, Social Ad Platforms, Drift, Outreach, InsightSquared, Excel
Possess strong business acumen, with analytical, technical and problem-solving abilities

KPI’s:
MQL’s (leads generated / lead quality)
Opportunity Value Created
New ARR Achieved
LTV:CAC

Why AudienceView:
AudienceView is the leading provider of e-commerce solutions to some of the world’s biggest ticket resellers and venues who are shaping the future of ticket sales and event promotions.
Specialized in end-to-end e-commerce ticketing and event CRM across multiple markets.
Company repositioning for rapid-paced growth ensuring great career opportunities for motivated professionals.
Located in the heart of downtown Toronto a respected hub of the Toronto tech community.
Full kitchen with free fruit, coffee and soft drinks.
Bagel and muffin day every Wednesday.
Competitive salary with performance review and personal growth.
Excellent benefits.
Flexible hours and work remote opportunities.
Employee social lounge and dynamic Social Events team.
Partner with Customers who are leaders in online ticketing sales around the world.
Exciting customer markets in sports, performing and more

Diversity and inclusion have always been at the core of our values at AudienceView. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to peopleteam@audienceview.com