In-house marketing specialist

Pavo Homes - Mississauga, ON (30+ days ago)

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Pavo Homes fasted growing custom home builder in GTA

Responsibilities:

· Creating and Managing Campaigns on Google & Facebook

· Create, test, monitor Facebook/IG/Google Ad campaigns: Evaluate CPC, Conversion goals and attribution/Pixel tracking data

· Conceptualize, develop, implement and measure a wide variety of lead generation including email marketing, PPC advertising and social media campaigns

· Create, test, monitor Email marketing campaigns

· Develop technical content for distribution through training, email marketing, our website, social media (Facebook, Instagram)-Our end goal is Lead Generation

· Coordinate and manage the creation of all SEO friendly digital content for website, blogs, press releases, and social media

· Research technical topics and develop informative, factual content that is compelling, resonates with target business audience, and is optimized for organic SEO

· On-going Website management service work and updates

· Project Management relating to both campaigns and web development

· Technical Web Support + Web Content Management

Required Skills:

· Lead Generation using multiple sources and avenues. This includes setup and deployment of Ad campaigns

· PPC, SEM Management, Google AdWords, Facebook Ads, Re-marketing

· Knowledge and experience in Google Analytics and marketing automation tools

· Copywriting and content creation

· SEO strategy and best practices

· Excellent verbal and written communication skills, a natural team player

· Strong ability to prioritize work across multiple platforms and meet deadlines

Preferred Skills:

· Bachelors degree in business, marketing or equivalent

· 2+ years of digital marketing and content creation experience in lead generation role

· Graphic Design: Adobe Creative Suite

· Experience with Content Management Systems, Customer Relationship Management systems

Benefits:

Job Types: Full-time, Permanent

Salary: $40,000.00 /year