Senior Manager, Media Relations

Powell Tate - Toronto, ON (30+ days ago)

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Weber Shandwick is currently seeking a Senior Manager to join our Integrated Media team in Toronto. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for an external communications expert to help us craft compelling corporate narratives and engaging executive-equity programs worthy of coverage and conversation.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency.

RESPONSIBILITIES:
  • Develop a strong understanding of our clients’ businesses and audiences, and collaborate across our Creative, Insights and Client Experience teams to create and execute innovative and integrated external communications campaigns
  • Develop best-in-class strategies for content creation and distribution across paid, owned and earned channels
  • Actively monitor news outlets, social media, influencers and industry trends to proactively identify media opportunities and potential issues for our clients
  • Develop strategic messaging and provide counsel for clients on brand-building opportunities, executive profile development and reputational risk mitigation
  • Identify and build relationships with key reporters, editors and trusted industry voices
  • Help mentor and develop junior team members
Qualifications

KEY QUALIFICATIONS:
  • Approximately 6-7 years of experience, ideally in an agency environment
  • Strong understanding of the overall media and social media landscape
  • Experience across a combination of: media relations, corporate reputation and positioning, crisis and issues management, and executive communications
  • Experience in B2B, technology and/or healthcare industries
  • A BA or BS degree in communications or a related discipline
  • Strong written, verbal communication, presentation, collaboration and problem-solving skills
About Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.ca.Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.ca.