SEM & SEO Specialist

RankHigher - Burlington, ON (30 days ago)

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We're a digital solutions agency backed by a passionate team of creative thinkers and problem solvers. We've helped a diverse group of clients; from local businesses to some of the globes largest companies, improve their business results through digital executions. We enjoy working with people that are excited to learn new skills, share their ideas and deliver work of uncompromising quality. Since 2002 we have led the market, and our new office and new hires reflect our continued commitment to staying ahead of the curve.

We are currently looking for a SEM & SEO Specialist to join our team of digital solutions specialists.

Your primary responsibilities will be to learn, grow, and champion your clients, ensuring you understand their business objectives and that you are bringing forward opportunities to help achieve them. More specifically, that means developing marketing strategies and leading the execution of comprehensive digital campaigns that support them – including SEO, elements of website and app optimization, SEM/PPC, social, local (Google My Business/review and reputation management) and analytics. You will deliver for your clients through collaboration with our multi-functional team of social marketers, designers and developers to optimize your clients' digital presence.

Your day-to-day will involve:

  • Responsibility for day-to-day campaign execution, strategy and reporting
  • Strategizing on how to address client business goals and challenges
  • Diving into campaign results and analytics to understand what’s working and what’s not
  • Bringing forward recommendations to clients, selling them on the team's ideas and gaining approval
  • Keeping track of client budgets, ensuring campaigns are built and managed within budget and accurately reconciled
  • Collaborating with a team who is smart, focused, and loves to have fun

Skills we need you to have:

  • Outstanding written and verbal communication
  • Proven prioritization and time-management abilities
  • Exceptional detail orientation and organizational competency
  • Excellent relationship building and customer service focus
  • Strong ability to work collaboratively with a team
  • Passion for digital solutions and continuous learning
  • Proficiency in Microsoft Office and Google Office Suites
  • Basic knowledge of WordPress

Your experience must include:

  • A working knowledge of SEO and Google Search Console
  • Creating, optimizing and reporting on digital media campaigns including search (Google and Bing), display and video advertising, and paid marketing on platforms such as Facebook/Instagram, Twitter, LinkedIn and SnapChat
  • Creating and using targeting and tactics like Remarketing Audience lists, Custom Intent and Affinity Audience, and Responsive Search Ads and Dynamic Search Ads
  • Set-up and iterative analysis of Google Analytics and Google Tag Manager

Your certifications must include (can be completed during the interview process):

  • Google Fundamentals
  • Google Search
  • Google Display
  • Google Video
  • Google Mobile
  • Google Analytics

Experience and certifications that will make you stand out:

  • 3+ years working in a digital department or agency
  • Presentation skills (both developing content and delivering it)
  • DoubleClick or equivalent programmatic such as Kenshoo or Marin Software
  • Cross-channel remarketing list activation (Google to Facebook and vice versa)
  • Smart Display in Google Ads
  • Video Ad Sequencing
  • Bing Ads with Universal Event Tracking
  • Project management, specifically for digital properties
  • Google 360
  • Adobe Analytics and Adobe Marketing Cloud
  • Certifications in any of the following: Bing Ads, Google Mobile Advertising, Facebook Blueprint, Twitter Flight School, HubSpot or Hootsuite

Some of the perks we deliver:

  • Competitive salary
  • Outstanding benefits
  • Opportunities for training (on and offsite) and career growth
  • Rapidly growing, market leading agency without Toronto traffic
  • All the coffee you can drink and all the cereal you can eat

If you are a strong communicator, believe in a client-centric and innovative culture and strive to deliver top-notch execution and smart solutions - apply now!

RankHigher is committed to creating an equal opportunity workplace. Applicants will have the same opportunity for employment without discrimination in regards to race, gender, gender identity or expression, sexual orientation, religion, age, disability, or veteran status.

Job Type: Full-time


  • SEO: 3 years (Preferred)
  • SEM: 3 years (Preferred)