Digital Communications Specialist, Taylor Institute for Teaching & Learning

The University of Calgary - Calgary, AB (30+ days ago)

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Position Overview

The Taylor Institute for Teaching & Learning is currently seeking a Full-time Limited Term Digital Communications Specialist for approximately 2 years.

The Taylor Institute for Teaching and Learning is dedicated to better understanding and improving student learning, and the teaching approaches and practices that affect student learning. This two-pronged commitment puts both instructors and students at the centre of our work. We promote the teaching development of instructors, high-impact student learning experiences and teaching and learning research. The Taylor Institute building was designed according to the values of transparency, collaboration, flexibility and intention in teaching and learning. Its position at the centre of campus supports our work to facilitate conversations, build communities, link networks and catalyze a culture of evidence-based teaching and learning across the university.

Reporting to the Communications and Marketing Manager, the Digital Communications Specialist will be a driven, analytical and creative professional who helps to achieve the institute's strategic priorities by developing compelling digital marketing and communications deliverables. This is a fast-paced position that requires the management of multiple and often competing deadlines.

Position Description

Summary of Key Responsibilities (job functions include but are not limited to):

Build and develop content for new webpages effectively leveraging layout, graphic assets and copy to inspire users with direct calls-to-action
Coordinate the development of multimedia content including podcasts, webinars, ebooks etc., working with subject matter experts and external vendors as needed
Help build, maintain and update an editorial calendar and ensure campaign deadlines are met by tracking content through the editorial process
Provide writing and copyediting on other communications projects on a case-by-case basis as needed (TI Community Report, program guides, creative briefs, etc.)
Develop, explain and implement the social media strategy for the institute; advise and train stakeholders within the department in social media best practices
Work with institute staff and colleagues from university relations to share TI content across institutional and faculty social media channels
Manage presence on social media sites including Facebook, Twitter and LinkedIn, engaging in dialogues and answering questions where appropriate
Develop and monitor effective benchmarking techniques for measuring the impact of social media campaigns; analyze, review, and report on the social media metrics in an effort to maximize results
Monitor and report on trends in social media tools and applications, including the use of influencers and user-generated content
Write and develop content delivered via social media and digital channels
Develop and execute social media and online advertising campaigns
Build emails and a monthly newsletter in Marketo, the university's preferred email and event marketing platform
Research, write and copyedit stories, articles, resources and blogs
Coach and train academic staff, subject matter experts and specialists in the Taylor Institute in producing high-quality, value-added digital content
Liaise with client-colleagues in the TI to understand their desired outcomes, goals and objectives and provide counsel on the right marketing strategies and tactics required to meet those goals
Work closely with members of the Communications and Marketing and Strategic Operations teams to develop streamlined processes to support sustained growth in TI programs and events, and across our strategic priorities
Ensure compliance with and advocate for the university brand standards and guidelines
Act as a key liaison between the TI Communications and Marketing team and the Digital Experience team in University Relations, attending professional development sessions and Web Council and Marketing Council meetings as needed
Manage complex issues and challenging interpersonal interactions with composure and diplomacy

Qualifications / Requirements:
Related undergraduate degree is required (Communications, Marketing, Public Relations, Journalism, English or Business Administration)
3-5 years of experience in the communications, marketing and/or public relations with significant expertise in blog, website and social media content development
Excellent knowledge of content management systems such as Drupal and Wordpress
Demonstrated expertise in managing social media campaigns across diverse platforms (Facebook, Twitter, Instagram, LinkedIn, Hootsuite)
Exceptional writing, copyediting and storytelling skills with advanced knowledge of the English language and high attention to detail
An eye for design, layout and experience working with subject matter experts, translating complex concepts and jargon into accessible communications
Strong skills with Microsoft Office applications (Word, Excel, Powerpoint) is essential
Proficiency in Google Analytics and SEO
Experience using Adobe CS InDesign, Illustrator, Photoshop would be an asset
Strong project management skills with the ability to manage multiple, competing priorities in a fast-paced environment
Confident and poised with strong interpersonal skills, passionate about quality and able to deliver in a high-performance environment, with multiple projects, stakeholders and deadlines
An understanding of university culture and context would be beneficial
Application Deadline: August 23, 2019

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

Additional Information

This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase II.

To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website.

About the University of Calgary

The University of Calgary is Canada’s leading next-generation university – a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation’s most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada’s top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit ucalgary.ca.

The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.