Trade Marketing Coordinator, Western Canada - Vancouver, British Columbia
High Park Company is a wholly-owned subsidiary of Tilray, a global leader in cannabis cultivation, processing, and distribution. Tilray serves patients in Canada and around the world with a diverse range of pharmaceutical-grade medical cannabis products as High Park Company focuses on creating distinctive products for adult Canadian consumers.
About High Park Company
High Park Company was established to develop, sell, and distribute inspiring and iconic adult-use cannabis brands.
Tilray is a global pioneer in cannabis research, cultivation, processing and distribution currently serving tens of thousands of patients in ten countries spanning five continents.
Looking to develop your career at the forefront of a rapidly expanding industry?
The Trade Marketing Coordinator, Western Canada will be responsible for assisting in management of all Western Canada trade marketing responsibilities. This position will have key responsibilities to manage all applications and listing processes with applicable liquor boards which will be imperative to ensuring proper execution of our programs in store. This position will accountable for helping manage all trade marketing retail grids and budget files with accuracy and efficiency. This role will need to be able to work independently when the TMM West is travelling to other western provinces for customer meetings.
The Trade Marketing Coordinator West will be working closely with the trade marketing manager east on bringing to life ideas and programming for execution across the west. They will have key input into how programs will come to life in store. Will be responsible for procuring programming tools and making sure on time delivery is a priority for the sales team and our customers.
Role and Responsibilities
Support a seamless translation of Brand strategy into Trade Marketing strategy
Work with trade marketing manager to develop internal ways of working, (processes, best practices, scope of responsibility) to ensure business objectives are met effectively and efficiently
Create value for sales teams by creating various sell sheets and other tools to help them sell in products/programs both on and off trade in every region for every period
Manage retail programming applications to the Regional Cannabis Boards
Manage product listing applications to the Regional Cannabis Boards
Responsible for all trade marketing work backs for Western Canada & delivering all programming on time
Assist Trade Marketing Manager with other day to day activities with agencies and suppliers
Occasional work with briefs for creative agency & internal creative team
Working with internal creative team & brand teams on building creative POS for the region
Working with suppliers to develop, source and execute sales tools
Working with promotional warehouse to manage and track all inventory for High Park
Assisting in management of retail programming calendars for total West
Assist in budget management files and tracking of budget targets
Maintain a clear line of communication between Trade Marketing Manager West and sales reps programming inquiries
Communication with sales rep team on ad hoc requests and execution of those requests
Collaborate on developing customer presentations and analysis
Accountable for all finance admin requests and execution
Qualifications and Education Requirements
Degree/Diploma in Business Administration, Marketing or Commerce
1-2+ years of Trade Marketing and/or Sales Coordinator experience within a Cannabis, Consumers Packaged Goods, Beverage Alcohol, Pharmaceutical industry
1+ year of budget management experience is preferred
Experience in Key Account Management with a focus on government operations such as the OCS or Atlantic boards
Shopper marketing experience an asset
Analytical background is an asset
Innovative, creative and forward thinker
Superior cross functional communication skills (spoke, written, comprehension)
Strong time management and results driven
Advanced skills in Microsoft Office with a focus on Excel and PowerPoint
The willingness to balance both office hours and meaningful time in market
Entrepreneurial in spirit while also leveraging the assets that come from being a part of a global company
High Park welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
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