Assistant Marketing Manager, Marketing Insights and Integrated Planning

American Express - Toronto, ON (30+ days ago)

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Assistant Marketing Manager – Marketing Insights and Integrated Planning

As a key member of the Acquisition team, you will be responsible for the evolution of our integrated marketing communication strategy grounded in portfolio trends and insights to help inform and establish our ongoing strategy.

The ideal candidate has a passion and knowledge for marketing, digital channels, excellent analytical skills, aptitude towards innovation, strong communication and project management skills which are all indispensable to the success in the role. Core responsibilities will include:

Integrated Marketing Planning

Work closely with product/channel owners to track and understand all marketing activities and work with management to drive integration, efficiencies and ensure there is alignment with the overarching strategy

Work with management on cross-line of business/acquisition marketing integration opportunities

Champion Marketing Integration workstreams with the acquisition team through conception, to evaluation to implementation.

Support management with our planning cycle by developing inputs, complete analysis, project management and working with the full Acquisition/Finance teams

Own the acquisition marketing calendar and work closely with the full team on tracking, refining and optimizing

Work closely with manager on recommendation of strategic shifts with plan or new opportunities

Liaise closely with channel and product owners/budget analyst on use of budget and efficiencies via marketing integration

Flag and Identify operational inefficiencies/opportunities

Marketing Insights
Develop ongoing Portfolio/Product insights and recommendations
Complete Deep Dive/Ad hoc Analysis when required and summarize key findings and recommendations

Develop Executive Summaries with key narratives on portfolio performance

Work closely with the Acquisition team/Budget analyst/Finance on monthly budget utilization trends

Stay close to competitor and industry trends
Work with MIS team on evolving our reporting and creating efficiencies

This role may be subject to additional background verification checks.


Strong Project Management skills - Proven ability to take initiative, champion a project from conception through implementation to evaluation

Passion for digital and a desire to innovate
Excellent planning and analytical skills
Strong Excel skills
Strong communication/presentation skills
Excellent relationship-building skills
Outstanding coordination and project management skills

Omi-channel Digital Marketing Experience preferred

Experience in financial services preferred
Bachelor's Degree in Business is preferred
Previous Digital Marketing experience required

ReqID: 19018272
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Oct 8, 2019, 7:51:38 PM