Content Strategist

Clearbanc - Toronto, ON (30+ days ago)

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Application Deadline: Friday, July 24, 2020

What your day-to-day will look like:
Developing the overall strategic direction for Clearbanc's content and brand voice
Conducting in-depth research on industry-related topics in order to develop original content
Developing content for the website, case studies, infographics, emails and digital ads
Optimizing current copy for the website (page titles, meta descriptions, h1s, alts, anchor text, etc.) and editing or adapting existing content to improve readability and increase traffic
Writing new SEO-friendly copy for pages on Clearbanc's website
Conducting keyword research and using SEO best practices to increase traffic to the company website
Prioritizing tasks and managing multiple stakeholders including marketing, product and sales teams

You will thrive if you:
Have a Bachelor's degree in English, Journalism, Finance or related field
Have 3-5 years working experience writing for a B2B audience
Have experience using content optimization tools such as hubspot, semrush, google analytics
Are able to negotiate, mediate and influence stakeholders
Have knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Have excellent writing skills, as well as the ability to communicate and collaborate effectively
The ability to constantly meet tight deadlines
Are a go-getter and hungry to learn