SEO Specialist / Google AdWords Expert - Account Manager

Light Speed Web - Mississauga, ON (4 months ago)

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We are looking for dynamic SEO and Google adwords Specialist.

Job Location: Toronto

Company

Light Speed Web Inc, established in 2009, online marketing and web development service company which is headquartered in Toronto, Canada and the branch office is located in Coimbatore India and New Zealand.

We are looking for an SEO/SEM/SMM expert to manage all search engine optimization and digital media marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum
  • ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendations.
  • Research and analyze competitor advertising linksDevelop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEO and SMM experience Proven SEM experience managing PPC campaigns across Google and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with the latest trends and best practices in SEO, SEM and PPC.

Excellent Salary and growth Options available.

"ONLY Experienced candidates must apply"

Job Type: Full-time