How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch?
If you are a rockstar when it comes to SEO, and you are looking for that next challenge, we have the perfect opportunity! Fresh Tracks Canada is looking for an SEO Specialist to join the team and help bring the inspiration of the True North to as many people as possible across all digital channels, by growing organic web traffic through content and SEO strategy.
This role has been created because we are building something special! It goes by the code name project “Arda” (more to be revealed later), and you have the opportunity to play an instrumental role in the ground level build-out for a brand-new web plan. This kind of unique opportunity doesn’t come along often!
Why Fresh Tracks?
Travel - Travel is our passion. For work, we help people plan their trips. For fun, we are always planning our next travel adventure. Working at Fresh Tracks allows you VIP access to industry discounts and endless insider travel tips from a ready supply of enthusiastic travel buddies.
GROW – As insatiable travellers, we are naturally curious people, and this fuels our desire for continued learning and growth. Working in a team of such well-travelled people means that there is literally a world of experience when we share ideas.
The People - We are a group of passionate individuals who like to keep the employee experience human. Life is too short, and the world is too big to take everything seriously. So, we surround ourselves with good people who make us laugh and like to have fun.
Personal Development - A job at Fresh Tracks can be the start of an interesting and rewarding career in tourism. Our G.R.O.W. development program fosters personal and career growth.
Health & Wellness - We offer our team extended health and dental benefits, but health & wellness doesn’t stop there. We are always looking at innovative ways to keep it top of mind.
Work-Life Balance - We know that work only plays one aspect of your life, and we encourage our employees to go and explore all the beauty Canada has to offer. Seeing ski boots or snowshoes tucked under a desk is not an uncommon sight in our office!
Who you are:
You are driven, highly motivated and come to us with a proven track record of success
You have 5+ years working as an SEO or related type of consultant, specialist, or manager, in-house or agency side
You have a proven track record of implementing successful SEO strategies which drive growth online in organic search traffic and conversion
You have played a key SEO role in a successful website development project
You have experience with data collection, analysis, and reporting of results and meaningful patterns and insights
You have familiarity with relevant tools (e.g. Conductor, SEMrush, Moz) and web analytics tools (e.g. Google Analytics, WebTrends)
What you’ll be doing:
Develop and execute SEO strategies across all Fresh Tracks websites alongside the marketing and development teams
Work with the Digital Product Strategist to implement the brand vision across new web platforms that maximize traffic
Be fully accountable for the growth of organic traffic to our websites
Perform SEO audits on our existing website properties and deliver actionable roadmaps for their technical improvement
Define clear, measurable, SEO goals and KPIs
Conduct keyword research to guide content teams
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Complete regular reporting and competitor analysis which includes traffic, rankings and other SEO aspects
Work with social media and PPC teams to optimize campaigns
Keep abreast of SEO and integrated marketing trends
Develop and expand keyword inventory to provide direction and insight into content development. Develop strategies to broaden keyword relevance and search term matches.
Analyze keywords and search strategy for major competitors
Maintain an appropriate link building strategy